- Special Edition Gift Cards, Online School Adoptions and In-store
Partnerships Aim to
Contribute Close to 40,000 New Books -
TORONTO, Sept. 13, 2011 /CNW/ - For many Canadians, "back to school"
means back to books. For hundreds of high-needs elementary schools and
thousands of students across the country, where annual library budgets
are as low as $2.81 per child, books are an alarmingly scarce resource.
Canadians can't buy a cappuccino for what many provinces invest
annually in books per student, and yet, with only a one per cent
increase in literacy rates studies show we can add more than $18
billion to the Canadian economy1.
Indigo is delighted to partner with the Indigo Love of Reading
Foundation for the third year to contribute 39,000 books to Canadian
school libraries through its annual Adopt a School campaign. From
September 11th to October 1st, Canadians can help to bring new books, and the gift of reading, to
children in high-needs schools across the country.
Give a gift that gives - Indigo gift cards are perennial favourites, and now until October
1st, Canadians can purchase special-edition Indigo e-gift cards at adoptaschool.indigo.ca in denominations of $25, $50 and $100. For every $25 e-gift card
purchased, Indigo will donate one book to your selected school. E-gift
cards can be redeemed at any Indigo, Chapters, Coles stores or online
Make a donation - In-store at Indigo, Chapters and Coles or online at adoptaschool.indigo.ca, book lovers can make a donation. Every $12 donation gives school
libraries a new book.
Adopt a school — Canadians can also 'adopt' a local school at adoptaschool.indigo.ca and through their online networks, encourage friends, family and
neighbours to raise funds for much-needed books at their selected
school. For every 100 'adoptions,' Indigo will also donate one book to
the adopted school. Active fundraisers will be rewarded too - top
fundraisers for each adopted school will receive a $25 Indigo gift
card, while the top three fundraisers nationally will receive a Kobo
To date, Indigo's Adopt a School program has brought communities
together to raise more than $533,000 to put over 46,000 books into the
hands of children at 305 elementary schools across Canada.
1 Source: Stats Canada study June 22, 2004 (Coulombe & Tremblay and
Marchand, Department of Economics, University of Ottawa)
About Indigo Books & Music Inc.
With books always at our heart and soul we at Indigo are about telling
stories and creating experiences. Indigo is Canada's largest purveyor
of ideas and inspiration to enrich your life, with books, specialty
toys, gifts and lifestyle enhancing products that affordably offer
intrinsic quality, beauty and timelessness of design. Indigo is a
publicly traded Canadian company listed on the Toronto Stock Exchange
(IDG). As the largest book and specialty retailer in Canada, Indigo
operates in all provinces under different banners including Indigo
Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The
World's Biggest Bookstore, and Coles. The online division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award
winning Indigo Online Community.
About Indigo Love of Reading Foundation
Indigo Books & Music Inc. founded the Indigo Love of Reading Foundation
in 2004 to address the underfunding of public schools, their libraries
and the resulting literacy crisis. Every year the Indigo Love of
Reading Foundation commits $1.5 million to high-needs elementary
schools so they can rebuild their libraries with the purchase of new
books and education resources. To date the Indigo Love of Reading
Foundation has committed more than $10 million to 110 schools
SOURCE Indigo Books
For further information:
For more information about the Indigo Love of Reading Foundation or Indigo's Adopt a School fundraising drive, please contact:
Indigo Books & Music Inc., 416-646-8926
MSL Canada, 416-847-1343