Leading manufacturer of roofing products introduces the Cambridge HD
"Nature's Accents" Collection
KANKAKEE, IL, Oct. 25, 2013 /CNW/ - IKO, a North American pioneer and
global leader in the roofing materials business, has announced
significant enhancements to the company's best-selling line of
architectural laminated shingles.
According to Director of Marketing, Carol Perkins, improving on
Cambridge presented a challenge.
"Cambridge continues to be a perennial favorite with both homeowners and
contractors. It has one of the heaviest weight mats on the market and
built-in algae-resistance. The shingles are oversized to save
installers time and homeowners money. How could we improve on that?"
She adds that IKO's patented color blending technology and vertical
integration, which ensures consistent quality, have enabled the company
to set the industry standard for years. Color blends almost impossible
to achieve previously are also consistent from batch to batch and from
one manufacturing plant to another.
Ms. Perkins explains that IKO developed the Cambridge HD "Nature's
Accents" Collection in response to increased consumer demand for
greater color choice and style.
"These days, everyone's familiar with the term high-definition or HD.
IKO's new shingles have deeper shadow bands and higher contrast than
ever, to create an absolutely stunning shake-like appearance. 'HD'
communicates that advantage perfectly."
Cambridge HD shingles come in a palette of colors designed to evoke the
national parks and landscapes for which they're named: Glacier, Sedona,
Appalachian, Biscayne and Pacific Rim. While the current Cambridge
shingles are based on subtle gradations of similar colors, Cambridge HD
explores a much fuller spectrum of color.
"More and more homeowners are seeing the roof as an important design
element," continues Ms. Perkins. "Our new Nature's Accents Collection
allows them to express their personality and style in a way they never
could before. Whether they want their home to blend into its natural
surroundings or stand out in sharp contrast to the rest of the
neighborhood, now they can."
IKO's Cambridge HD shingles will initially be launched into IKO's
Northeast, Mid-Atlantic and Midwest regions.
Homeowners should view the Cambridge HD Nature's Accents Collection
online or contact an IKO Sales Representative for availability and
actual sample before ordering. For more information, visit www.iko.com.
IKO is a world-wide leader in the roofing, waterproofing and insulation
industry for residential and commercial markets. A vertically
integrated company, IKO operates more than 25 manufacturing plants
throughout North America and Europe. IKO is a family owned
business established in 1951.
Copyright ©2013 IKO Industries, Ltd. All rights reserved. For media or
industry analyst support, please visit our website at http://www.iko.com
SOURCE: IKO Enterprises Ltd.
For further information:
Carol Perkins, Director of Marketing, IKO
235 West South Tec Drive
KANKAKEE, IL, 60901