BARCELONA, Feb. 11 /CNW/ - Ocean Observations, award winning design
agency, and IKIVO, market leading supplier of UI solutions based on
open web standards, today jointly announce their partnership to deliver
Fipplr, a progressive Android Homescreen. Fipplr improves content and
social service experiences thanks to purposeful feeds and an
unconventional take on graphic design.
"Many homescreens fail to provide meaningful interactions and access to
information adapted to users' motivations and context. A majority of
homescreens focus on mundane widgets like clocks and weather reports,"
says Sofia Svanteson, founder and CEO of Ocean Observations. "There is
a large group of users who want a truly connected service experience
that easily adapts to their situations. Fipplr empowers users to
customize their phones with information they crave."
By responding to user interactions with smooth animations and precise
reactions, Fipplr removes the tedious opening and closing of
applications, and jumping back and forth to access information. Users
gain access to real-time feeds that focus on one topic; for example a
Twitter widget filters on mentions of a certain profile or feeds with a
specific hashtag. New interaction methods, enabled by integrating
device sensors, improve the experience. Rotating the device from
portrait to landscape presents an expose view and a single swipe
movement is enough to modify a profile.
"IKIVO and Ocean share the philosophy that it takes meaningful design
and great technology to solve problems," says Brad Sipes, CEO of IKIVO.
"Ocean has a way of quickly isolating usability issues and creating
design benefits. With IKIVO Enrich we bring development early in the
design process, quickly adopt changes, and shorten the time from early
concept to implementation. We believe marrying Ocean's great design and
IKIVO's powerful Enrich UI solution has enormous potential."
Come see Fipplr at Mobile World Congress in Barcelona, 14-17 February.
Ocean Observations and IKIVO will be demonstrating the new homescreen
at their stands in the Swedish Pavilion, Hall 2 Stand F13. For more
information, visit http://www.fipplr.com.
About Ocean Observations
Ocean Observations helps brands all over the world to create meaningful
interactions on multiple platforms. Our team of strategists and
designers has investigated users' motivations and relevant contexts to
come up with new and competitive ideas for companies such as KDDI,
Skype, Nokia, Samsung and Vodafone. Ocean Observations is located in
Stockholm and Tokyo. For more information, visit: http://www.oceanobservations.com.
IKIVO make great UI reality. IKIVO products provide best in class
performance and deliver a true multi-screen experience across devices.
IKIVO Enrich(TM) solution reduces development effort while enabling
compelling user interfaces designed for tomorrow. With a deployed base
of more than 450 million devices, IKIVO is the leading supplier of user
experience solutions based on open standards for mass market devices.
For more information, visit http://www.ikivo.com
For further information:
Sofia Svanteson, Ocean Observations, Tel. +46733113240, firstname.lastname@example.org; Andrew Sledd, IKIVO, Tel. +46703057712, email@example.com