MONCTON, NB, May 27, 2011 /CNW/ - Insurance Bureau of Canada (IBC)
launched its 2011 Be Smart. Be Safe. Tour in Moncton today. The award-winning Be Smart. Be Safe. Tour will visit fairs, festivals and community events throughout New
Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and
Labrador this summer.
From June through September, IBC's colourful 20-foot trailer will be on
the road, bringing an entertaining and educational line-up of
interactive displays to Atlantic Canadians. A team of enthusiastic
student ambassadors travels with the tour to engage the public about
road safety, injury prevention, and climate adaptation.
With distracted driving legislation in force or pending in all the
Atlantic Provinces, IBC has revised the popular D.U.M.B. Car (Distractions Undermining Motorists Behaviour) driving simulator. This
year, it reinforces a strong warning on the dangers of Driving While
Texting (DWT), which is now the second leading cause of automobile
accident deaths among 16 to 45 year olds in Canada - a close second to
"It is a pleasure to launch our seventh Be Smart. Be Safe. tour in New Brunswick, and we look forward to taking our important
safety related messages to communities throughout Atlantic Canada,"
said Bill Adams, IBC's Vice-President for Atlantic.
New this year is The Dry House, an interactive game that shows homeowners what they can do to prevent
water damage and protect their property through touch-screen
technology. Back again, is the Rain Barrel display and an updated version of Survivor 72, which teaches people what items they need to survive after a natural
"Water damage causes an estimated $1.7 billion in insured losses
annually across the country," said Adams. "Helping homeowners and
communities adapt to the increase in severe weather we are experiencing
is a priority for our industry. To address this issue, we have included
three displays this year designed to help homeowners protect their
property and lead safer lives," he added.
About Insurance Bureau of Canada
Insurance Bureau of Canada is the national industry association
representing Canada's private home, car and business insurers. Its
member companies represent 90% of the property and casualty (P&C)
insurance market in Canada. The P&C insurance industry employs over
114,000 Canadians, pays more than $7 billion in taxes to the federal,
provincial and municipal governments, and has a total premium base of
SOURCE Be Smart. Be Safe.
For further information:
Corinne MacLellan at 902-209-3234 or Victoria Pickering at 514-771-2837