IBC's 2011 Be Smart. Be Safe. Atlantic Tour addresses distracted driving and climate adaptation

MONCTON, NB, May 27, 2011 /CNW/ - Insurance Bureau of Canada (IBC) launched its 2011 Be Smart. Be Safe. Tour in Moncton today.  The award-winning Be Smart. Be Safe. Tour will visit fairs, festivals and community events throughout New Brunswick, Nova Scotia, Prince Edward Island and Newfoundland and Labrador this summer.

From June through September, IBC's colourful 20-foot trailer will be on the road, bringing an entertaining and educational line-up of interactive displays to Atlantic Canadians.  A team of enthusiastic student ambassadors travels with the tour to engage the public about road safety, injury prevention, and climate adaptation.

With distracted driving legislation in force or pending in all the Atlantic Provinces, IBC has revised the popular D.U.M.B. Car (Distractions Undermining Motorists Behaviour) driving simulator. This year, it reinforces a strong warning on the dangers of Driving While Texting (DWT), which is now the second leading cause of automobile accident deaths among 16 to 45 year olds in Canada - a close second to impaired driving.

"It is a pleasure to launch our seventh Be Smart. Be Safe. tour in New Brunswick, and we look forward to taking our important safety related messages to communities throughout Atlantic Canada," said Bill Adams, IBC's Vice-President for Atlantic.

New this year is The Dry House, an interactive game that shows homeowners what they can do to prevent water damage and protect their property through touch-screen technology. Back again, is the Rain Barrel display and an updated version of Survivor 72, which teaches people what items they need to survive after a natural disaster strikes.

"Water damage causes an estimated $1.7 billion in insured losses annually across the country," said Adams.  "Helping homeowners and communities adapt to the increase in severe weather we are experiencing is a priority for our industry. To address this issue, we have included three displays this year designed to help homeowners protect their property and lead safer lives," he added.

About Insurance Bureau of Canada

Insurance Bureau of Canada is the national industry association representing Canada's private home, car and business insurers. Its member companies represent 90% of the property and casualty (P&C) insurance market in Canada. The P&C insurance industry employs over 114,000 Canadians, pays more than $7 billion in taxes to the federal, provincial and municipal governments, and has a total premium base of $40 billion.

SOURCE Be Smart. Be Safe.

For further information:

Corinne MacLellan at 902-209-3234 or Victoria Pickering at 514-771-2837

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