TORONTO, April 28 /CNW/ - Insurance Bureau of Canada (IBC) is partnering
with Emergency Management Ontario (EMO) to present the Emergency
Preparedness Challenge for the second year in a row. The provincial
initiative, aimed at increasing Ontarians' awareness and understanding
of emergency preparedness, kicks off with the official launch of
Emergency Preparedness Week on April 29 at Yonge-Dundas Square.
"Our industry has seen first-hand the devastating impact that disasters
can have on individuals, families and communities," said Ralph Palumbo,
Vice-President, Ontario, IBC. "Insurers will be there to help rebuild
and put lives back together when disasters strike, but a little
preparation can go a long way to minimize the impact of an emergency."
The Emergency Preparedness Challenge runs from April 29 to May 31 at www.ontario.ca/beprepared and consists of five short age-appropriate questions about emergency
preparedness. By taking the Challenge, Ontarians will become better
aware of simple things they can do to protect themselves, their
families and their homes from disaster.
"With many recent examples of disasters around the world - earthquakes,
tornadoes, flooding and more - the time to get prepared is now," added
The Emergency Preparedness Week launch on April 29 at Yonge-Dundas
Square will kick off at 11 a.m. and will run until mid-afternoon. The
main show will begin shortly after noon with a Disaster Cook-off hosted
by celebrity chef Rob Rainford from the Food Network, where contestants
will prepare a meal using only the ingredients found in an emergency
survival kit. A variety of interactive exhibits will also be on
display, including IBC's new Dry House exhibit and the Survivor 72
About Emergency Preparedness Week
Emergency Preparedness Week is a Canada-wide initiative to increase
awareness about individual and family preparedness. One of the goals of
Emergency Preparedness Week is to teach the public how to reduce the
risks and consequences of an emergency by being better prepared.
Throughout the Week, Ontario residents are encouraged to identify and
learn about risks in their communities and how they can protect
About Insurance Bureau of Canada
Insurance Bureau of Canada is the national industry association
representing Canada's private home, car and business insurers. Its
member companies represent 90% of the property and casualty (P&C)
insurance market in Canada. The P&C insurance industry employs over
114,000 Canadians, pays more than $7 billion in taxes to the federal,
provincial and municipal governments, and has a total premium base of
To view media releases and information, visit the media section of IBC's
website at www.ibc.ca.
SOURCE INSURANCE BUREAU OF CANADA
For further information:
Erika Bennett at 416-362-2031 ext. 4312.