TORONTO, April 5 /CNW/ - The Interactive Advertising Bureau of Canada
today announced the launch of its new Mobile Council, and new
partnerships with the Mobile Experience Innovation Center (MEIC) and OCAD University, to drive Mobile Marketing research, education and innovation in
The Mobile Committee, which has been operating under IAB Canada's
Emerging Platforms Council since 2006, will now be broken out into a
full Mobile Council (with various committees now able to organize under
Work already done by IAB Canada's Mobile Committee over the past 6 years
Inclusion of Mobile marketing within the Essential Interactive Handbook (2004-2007), produced with Marketing Magazine as part of the IAB Canada/Marketing Interactive To The Max Conference.
Creation of a dedicated Mobile In Motion Handbook and Mobile In Motion Roadshow with Marketing Magazine (2006).
Inclusion of Mobile marketing modules within IAB Canada's Intensive
One-Day Course In Interactive Marketing (since 2006), and the recent
launch of a fully-dedicated Intensive One-Day Course in Mobile Marketing (2011), to SOLD OUT! classes and rave reviews In Toronto, Montréal and
Inclusion of Mobile Ad Standards within IAB Canada's Canadian Universal Ad Package (since 2010).
In-progress work on revisions to Mobile Ad Standards, and the
development of new Tablet Ad Standards specifically for Canada.
Inclusion of Mobile marketing in IAB Canada's MIXX Canada Conference + Roadshow -- including Mobile Keynotes by Neil Sweeney (formerly StreamTheWorld,
now Juice Mobile), Alan Li (Adtech), Kamar Shah (Vortex Mobile),
Anthony Novac (Spreed:Inc.) since 2008.
Launch of IAB Canada's MIXX Canada Mobile BlackBerry App (since 2009).
IAB Canada's Mobile Council will be jointly chaired by Peter Vaz, Vice
President, Director Digital Communications, MacLAREN M2 UNIVERSAL (who
will also retain his Chair role on the Emerging Platforms Council), and
Sara Diamond, Chair, Mobile Experience Innovation Centre; President,
OCAD University; and Board Member, Interactive Ontario.
"The Mobile channel has been building towards the sort of breakthrough
moment that is happening this year, for quite a long time," says Peter
Vaz, Vice President, Director Digital Communications, MacLAREN M2
UNIVERSAL. "But now, with the huge rise in the development and
popularity of Mobile Applications; the growing sophistication of Mobile
Web advertising (including both Display and Search options); the
ever-evolving location-based capabilities of the devices; and the fact
that consumers are now spending millions of dollars through both Mobile
and Tablet devices, means - finally -- Mobile has arrived! " Sara
Diamond, Chair, Mobile Experience Innovation Centre; President, OCAD
University and Board Member, Interactive Ontario sees another side of
recent Mobile trends: "Mobile and wireless devices are revolutionizing
the way we think, work, play and live in the same way the Internet did
almost two decades ago," says Diamond. "But, in order to make sure
Canadians aren't relegated to the sidelines, and are instead able to
play a leading role in driving the Mobile revolution, work is needed
across a variety of fronts. A partnership in this effort, based on the
complimentary but different focus of each of IAB Canada, MEIC and OCAD
University is a huge win, and a big step forward for the entire
industry in this endeavour."
Industry partners are already excited about IAB Canada's new Mobile
Council: "From an advertising Agency perspective, we're extremely happy
to see IAB Canada moving the industry forward in this way," says Malik
Yacoubi, Vice President, Mobile Marketing, Cossette. "By helping drive
Canadian Mobile capabilities and offers, it will allow Advertisers to
accelerate their movement towards Mobile marketing, and give consumers
a richer Mobile advertising experience in the process."
"The creation of IAB Canada's new Mobile Council, and our new
partnerships with MEIC and OCAD University nicely weaves together all
the separate Mobile threads that IAB Canada has been working on over
the past seven years, including our work in the Human Resources area
and our Colleges/Universities rating and outreach program," says Paula Gignac, President, IAB Canada. "We
look forward to working with our new partners, as well as with all
large and small Mobile- and wireless-based businesses and service
providers in Canada to help them achieve their rightful potential in
Mobile in the coming years."
The Interactive Advertising Bureau of Canada (www.iabcanada.com), is the national voice and de facto thought leader of the Canadian
Interactive marketing and advertising industry, and is a not-for-profit
association representing Canada's most well-known and respected
Advertisers, Agencies, Media Companies, Service Associates, Educational
Institutions and Government Associations.
The Mobile Experience Innovation Centre (www.meic.ca), is a not-for-profit association that supports design leadership,
experience innovation and applied research in Canada's Mobile and wireless industries.
OCAD University (www.ocad.ca), is Canada's "university of the imagination." OCAD U is dedicated to
art and design education, practice and research and to knowledge and
invention across a wide range of disciplines. The university is
building on its traditional, studio-based strengths, adding new
approaches to learning that champion cross-disciplinarity,
collaboration and the integration of emerging technologies. In the Age
of Imagination, OCAD U community members will be uniquely qualified to
act as catalysts for the next advances in culture, technology and
quality of life for all Canadians.
SOURCE Interactive Advertising Bureau of Canada
For further information:
about IAB Canada, contact: Paula Gignac, President, IAB Canada at (416) 598-3400 (ext. 26), or via the Contact Us! form at www.iabcanada.com