David's Bridal Poll reveals rising use of social media for Canadian
TORONTO, Feb. 5, 2013 /CNW/ - The rules of wedding etiquette are quickly
changing as more couples are using social media for announcing,
planning, and celebrating weddings, according to a David's Bridal poll
of 1,262 Canadian brides released today. With a quarter of those
surveyed getting engaged over the holidays (28%), weddings seem
ready-made for social media sharing —or oversharing, depending on how
you look at it -- and we may be seeing more couples logging into
Facebook from the ceremony, reception or honeymoon.
"Planning a wedding is one of the most exciting times for a couple, and
it's only natural that some brides want to share the news and all the
details with their friends, family and followers via social media
channels," said Victoria Rucks, District Manager at David's Bridal
Canada. "While some brides are more private, our poll shows that social
media may be turning a traditional wedding on its head as many use
various tools and apps to not only plan their big day, but are also
integrating it into their wedding."
With 45% of couples now setting up both special wedding sites and online
registries, it's clear that social media is valuable to those polled.
Newly-engaged brides are also turning to social media to get inspired
with wedding ideas (62%), source vendors via Facebook (43%), download
wedding planning apps (35%) and manage RSVPs online (24%).
Ms. Rucks added, "In David's Bridal stores across the country, we are
seeing more of our brides seeking social tools for collaboration and
inspiration so they can create a personalized wedding celebration. Our
brand promise begins with helping Canadian brides find the dress of
their dreams and it continues with providing a variety of digital tools
that support them with everything from budgeting, to sharing photos on
Pinterest, to assigning tasks to the bridal party -- all while staying
connected with friends and family."
Top Trends for Social Brides
Aside from helping to plan their weddings, David's Bridal has pulled
together the top trends for how today's Canadian brides are using
social media for everything after saying "yes" until they say, "I do."
The new norm for announcing engagements: When asked about how to share the news of their engagement, the
majority of Canadian brides think it is okay to announce via Facebook
(68%), email (67%) or text (59%), but they draw the line at Twitter and
Instagram as approximately 6 in 10 thought it was tacky to announce
using these media sources.
Couples stay online on their Wedding Day: While the majority of brides don't plan on logging into their social
networks on their wedding day (58%), a whopping 1 in 5 (21%) plan on
staying connected and sharing their news with everyone on the big day.
The New Honeymoon: A honeymoon retreat may no longer be a time to disconnect from the
world. Surprisingly, one-third of brides plan on logging into their
networks during their time away and 1 in 5 plan to share status
updates. Almost half the brides (43%) are sharing photos of their
Brides update their Facebook status quickly: While only 5% of brides updated their Facebook relationship statuses within minutes of saying yes to their fiancés,
nearly 1 in 5 (18%) did so within hours of getting engaged and another
15% updated the day after. The large majority (43%) updated their
status within the week. At the same time, over one third (36%) of
newlyweds updated their relationship status on Facebook the day after
their wedding. Over half (52%) did so within the week of saying, "I
Pinterest is on the rise: While blogs and wedding sites are the most valuable tools for brides as
almost all (91%) went online to these sites after getting engaged,
Pinterest seems to be an increasingly important resource for Canadians
brides. Forty-two percent pinned photos on wedding boards and 48% used
Pinterest sharing boards when planning their nuptials.
Sharing the love - and photos: The large majority of brides are anxious to share wedding photos on
Facebook, with almost 8 out of 10 (79%) planning to do so and 43% are
planning on posting honeymoon photos. Other plans for sharing the love
include informing guests of wedding registry information (1 in 5
respondents), sharing wedding inspirations (13%) and showcasing the
wedding video (11%).
Tradition rules for invitations: Brides still like the formality of wedding invitations as almost 1 in 4
think paper invitations are necessary for all wedding activities and
another half of Canadian brides (47%) have mixed feelings about using
paperless invitations. They believe it's okay for wedding-related
activities, like showers and parties, but not for the actual wedding.
Only 15% of respondents thought it was totally fine to go completely
Future potential of technology at weddings: Live streaming of the wedding may be a rising trend for Canadian
weddings. While only 9% responded that they streamed their wedding to
have everyone involved, 30% are open to the idea. You may also see a
Twitter station at your next reception, as 14% of respondents said they
wished they knew about it or thought of it before. In the coming years,
using these technological tools may continue to grow among brides.
About David's Bridal:
With over 60 years of experience dressing women of all ages for life's
special occasions, David's Bridal understands the importance of
providing brides-to-be with a vast selection of exquisitely crafted
bridal gowns and bridal party dresses. Known for outstanding value,
fashionable designs and the ease of one-stop shopping, nearly 60% of
all brides in the US choose to shop at one of more than 300 David's
Bridal stores located across the US, Canada and Puerto Rico. Working
with a knowledgeable bridal consultant, a customer can try on a wide
selection of gowns and dresses in her size with the added convenience
that most styles are available to take home the same day. To learn more
about David's Bridal, visit www.davidsbridal.ca or call 1-877-851-2743.
About David's Bridal Poll:
Methodology: An online survey was conducted from November 14th-26th 2012. Email invitations were sent to a random sample of Canadian brides
whose event date in David's Bridal system was between February and
October 2012. A total of 1,262 women responded to the survey.
SOURCE: David's Bridal
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