Hyundai encourages Canadian filmgoers to 'BREAKAWAY'

~TIFF film sponsored in part by Hyundai Canada hits Canadian theatres~

MARKHAM, ON, Sept. 30, 2011 /CNW/ - BREAKAWAY, a cross-cultural, comedic drama featured at this year's Toronto International Film Festival (TIFF) is launching today in theatres across Canada. Sponsored by Hyundai Auto Canada Corp. and distributed by Alliance Films, BREAKAWAY is a full-action, colourful, humorous and heartfelt hockey drama musical.

"At Hyundai Canada, we recognize and appreciate hockey as an integral part of Canada's cultural fabric," said Steve Kelleher, President and CEO of Hyundai Auto Canada Corp. "We're thrilled to have the opportunity to support Canadian film talent further our commitment to the sport and demonstrate our passion for hockey by investing in BREAKAWAY."

The ensemble cast stars Toronto newcomer Vinay Virmani, Brampton-born comedian Russell Peters, as well as Anumpam Kher, Gurpreet Singh "Ghuggi", Sakina Jaffrey, Noureen Dewulf, with Rob Lowe and Camilla Belle.  With cameo appearances by Akshay Kumar, Drake and LUDACRIS, BREAKAWAY is a film about a young man's journey to find himself in a new adoptive land with a dream to make it big in Canada's national sport. In the film, Ravjeer Singh (Virmani) and the Speedy Singhs compete in a hockey tournament for the prestigious Hyundai Cup.

Hyundai's popular Genesis, Genesis Coupe and Tucson, are all featured throughout the movie.

Hyundai continues to invest in Canadian hockey as part of the Hyundai Hockey Nation tour. In addition to previous initiatives such as donating Hyundai vehicles to local minor hockey associations, Breakaway helps to build on the important commitment.

About Hyundai
Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of South Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through 200 dealerships nationwide.

SOURCE Hyundai Auto Canada Corp.

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For interviews or additional information, please contact:

Sarah Shelest, Optimum Public Relations
Office: (416) 934-8082, Mobile: (647) 830-1446, Email: sarah.shelest@cossette.com


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