IBC launches online quiz to help meet financial literacy needs of Canadians
TORONTO, Nov. 29, 2011 /CNW/ - As Financial Literacy Month draws to an
end, don't let insurance be an afterthought. Today, Insurance Bureau of
Canada (IBC) launched an online quiz to help Canadians learn more about
home and auto insurance and its importance to good financial planning.
"Understanding the truths and myths about your insurance could save you
a few dollars, while ensuring that you have sufficient insurance
coverage and are well served by your insurance providers," says Mary
Lou O'Reilly, Senior Vice-President, Issues Management and
Communications, IBC. "IBC's quiz is a fun way to learn more about
Some of the questions include:
Does the colour of my car affect the cost of my insurance?
Am I covered for water damage to my basement in the event of a sewer
To find out the answers to these questions and more, take the quiz at www.ibc.ca and see how you stack up.
This initiative recognizes Financial Literacy Month and also responds to
a 2011 Pollara poll. In that survey, more than fifty per cent of
Canadians said they would be interested in learning more about home and
car insurance and how it fits into their financial plans. The vast
majority of respondents (71 per cent for auto, 76 per cent for home)
said that such insurance is, for them, a "peace of mind" purchase.
The Pollara survey indicated that the majority of Canadians want their
information about property and casualty insurance from the industry.
IBC is already very active in such education, through traditional and
social media, and business and community outreach.
About Insurance Bureau of Canada
Insurance Bureau of Canada is the national industry association
representing Canada's home, car and business insurers. Its member
companies represent 90% of the private property and casualty (P&C)
insurance market in Canada. The P&C insurance industry employs over
114,000 Canadians, pays more than $7 billion in taxes to the federal,
provincial and municipal governments, and has a total premium base of
To view media releases and information, visit the Media Centre of IBC's
website at www.ibc.ca.
SOURCE INSURANCE BUREAU OF CANADA
For further information:
Erika Bennett at 416-362-2031 ext. 4312.