How Happy Are We? New Study to Find Out!

Coca-Cola celebrates 125 years and gives Canadians' Happiness a Boost

TORONTO, Feb. 2 /CNW/ - Whether you're heading to the rink for the first hockey game of the season, or grabbing an ice-cold Coca-Cola on the local patio with friends, the moments that make Canadians happy vary from coast to coast. Coca-Cola, one of the original purveyors of happiness, is celebrating its 125th anniversary by finding out what makes Canadians smile.

To mark the occasion, Coca-Cola Canada is sponsoring a comprehensive study that will examine the idea of happiness across the country.  The study will explore what generates the feeling and where best to find it, whether it's spending time with family, working out, volunteering or enjoying a moment of peace and quiet.

"We have been bringing people together and sharing happiness for 125 years," said Bobby Brittain, Vice President, Marketing with Coca-Cola Canada. "As we look forward we want to capture through this research those hopeful and optimistic moments, be they random or planned, and share them with Canadians."  

In addition to the study, Coca-Cola Canada is expanding the dialogue on happiness by encouraging Canadians to visit iCoke.ca to voice their support for a Gross National Happiness (GNH) indicator.  GNH, the concept of monitoring social well-being and happiness as a supplement to pure economic indicators, has been gaining ground in countries like the United Kingdom and France.  

The premise behind GNH suggests that leading a happy life has a direct impact on all kinds of critically important individual and collective standard of living issues — from health and wellness to productivity.   GNH has become a frequent topic in the Canadian media following the release of Statistics Canada's General Social Survey, which gathers data on social trends related to the living conditions and well-being of Canadians.

"We are inviting Canadians to share their opinion on happiness and whether as a country we should monitor just how happy we are," said Brittain.   "In the year ahead and beyond, we are committed to shaping a better future for the customers and communities we serve and the consumers we refresh."

Later this year, Coca-Cola Canada will release the results of its national study on happiness. The report will delve into specifics about what makes Canadians happy; where and when they are the happiest; the role of demographics, lifestyle and geography on happiness; and, the simple day-to-day things that put smiles on their faces -- everything from sports and popular culture to family milestones to food and beverages.  The main purpose of the study, which will be released in phases over the course of 2011, is to help Canadians individually and collectively celebrate and share the things that make us happy and positive - ultimately helping to advance Canada's social and economic well-being.

To support the idea of a GNH and the ongoing monitoring of Canadians' happiness, visit www.iCoke.ca.

About Coca-Cola Canada

Coca-Cola Canada operates in all ten provinces, employing 6,300 people in more than 50 facilities, including seven production facilities, across Canada. We offer a wide variety of non-alcoholic brands; these beverages include sparkling soft drinks, still waters, juices and fruit beverages, sports drinks, energy drinks, coffees and ready-to-drink teas. We're proud to offer some of the most popular brands in Canada including Coca-Cola®, Diet Coke®, Coke Zero®, Sprite®, Fanta®, Nestea®, PowerAde®, Minute Maid®, Dasani® and vitaminwater®. Coca-Cola in Canada is represented by Coca-Cola Refreshments Canada and Coca-Cola Ltd.

SOURCE Coca-Cola Canada

For further information:

Brock Penner / Lauren Baswick
APEX Public Relations
416-924-4442 ext. 226 / 245
bpenner@apexpr.com / lbaswick@apexpr.com

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