HONDA CANADA REPORTS JANUARY SALES RESULTS

TORONTO, Feb. 1 /CNW/ - Combined January sales of 4,041 units by the Honda and Acura divisions represented a 37% decrease over last year's sales.  The Honda Automobile Division reported January sales of 3,467 units, down 39% from last year.  The Acura Division reported January sales of 574 units, a 20% decline over last year.

"We entered January after strong year-end sales," said Jerry Chenkin, executive vice president of Honda Canada Inc.  "However, as January progressed, our sales pace was lower than anticipated; therefore, we took corrective sales and marketing action toward the end of the month to provide enhanced value for our products.  With these added values continuing into February, there has never been a better time to buy a Honda or Acura vehicle than right now."

Honda Canada Inc. has sold more than 3.4 million Honda and Acura passenger cars and light-duty trucks in Canada over the past 37 years.  A record high 95 per cent of the Honda and Acura vehicles sold in Canada in January were produced at the company's assembly plants in North America, up 4 per cent from the same month last year.

SOURCE Honda Canada Inc.

For further information:

Richard Jacobs (905) 888-4102


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