TORONTO, Feb. 1 /CNW/ - Combined January sales of 4,041 units by the Honda and Acura divisions
represented a 37% decrease over last year's sales. The Honda
Automobile Division reported January sales of 3,467 units, down 39%
from last year. The Acura Division reported January sales of 574
units, a 20% decline over last year.
"We entered January after strong year-end sales," said Jerry Chenkin,
executive vice president of Honda Canada Inc. "However, as January
progressed, our sales pace was lower than anticipated; therefore, we
took corrective sales and marketing action toward the end of the month
to provide enhanced value for our products. With these added values
continuing into February, there has never been a better time to buy a
Honda or Acura vehicle than right now."
Honda Canada Inc. has sold more than 3.4 million Honda and Acura
passenger cars and light-duty trucks in Canada over the past 37 years.
A record high 95 per cent of the Honda and Acura vehicles sold in
Canada in January were produced at the company's assembly plants in
North America, up 4 per cent from the same month last year.
SOURCE Honda Canada Inc.
For further information:
Richard Jacobs (905) 888-4102