HELP SAVE CANADIANS' LIVES THIS SUMMER

TORONTO, May 11 /CNW/ - North American Safe Boating Awareness Week will take place across Canada from May 21st to May 27th, 2011. The purpose of this initiative is to promote safe and responsible boating practices to the estimated 16 million recreational boaters in Canada while significantly reducing boating-related fatalities. (Statistics provided by the Lifesaving Society of Canada indicate 133 people died in boating-related incidents in Canada during 2010.)

To help increase awareness of Safe Boating Awareness Week, on May 21st, 2011, boating safety educators, marine enforcement officials, politicians, media and the general public will gather to establish a World's Record Inflatable Life Jacket Inflation called Ready, Set, Inflate.  On one single  across North America, all participants will inflate their inflatable life jackets and record their individual events to prove the size of the initiative and break last year's World Record.  The purpose of this event is to raise public awareness of the new styles of lifejackets, both inflatable and inherently buoyant, and about general boating safety practices.  Visit www.smartboater.ca and go to the "Ready, Set, Inflate" link for the location closest to you.

This year we have five key messages for boating safety:

  • the importance of wearing a life jacket
  • the dangers associated with drinking and boating
  • the importance of taking a safe boating course
  • ensuring that your vessel is safe and seaworthy
  • the risks associated with a fall into cold water

This initiative is promoted by the Canadian Safe Boating Council (CSBC), a registered charity, and its members and partners from all areas of the marine community including boat and marine product manufacturers, boating education organizations, water safety and marine law enforcement sectors, www.smartboater.ca Canada's resource for boating information, Transport Canada Office of Boating Safety and the BC Marine Trades Association. The goal is to ensure that the millions of Canadians who head out on the waters in canoes and kayaks, sailboards and sailboats, fishing boats, personal watercraft, power boats and cruisers are equipped with the knowledge for a safe day on the water.

Please visit www.smartboater.ca and www.csbc.ca for further information.

SOURCE Canadian Safe Boating Council

For further information:

or to book an interview with a boating expert in your area contact:  

Susanne Simic, Simic Public Relations for the Canadian Safe Boating Council
Tel: (416) 622-3358   Susanne.simic@sympatico.ca

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Canadian Safe Boating Council

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