OTTAWA, Feb. 18 /CNW/ - The Heart and Stroke Foundation of Canada today
applauded the federal government for taking the next step towards the
implementation of a renewed tobacco package warning system.
Today Health Canada issued draft regulations for the warning system,
including 16 proposed tobacco package warning pictorials. The
pictorials can be viewed at:
The draft regulations can be viewed at:
The new warnings will contain many important features that are critical
to an effective warning system, including larger warnings, which will
increase in size from 50 per cent to 75 per cent of the principal
display areas of the tobacco package.
"With warning labels, size matters," says Bobbe Wood, CEO of the Heart
and Stroke Foundation of Canada. "Giving Canadians the straight-up
goods on the dangers of tobacco use in a more prominent, impactful and
visible way is a significant step in the ongoing battle to reduce
Smoking is a significant risk factor for heart disease and stroke.
"Research indicates that larger and more visible warnings are more
likely to effectively support efforts against smoking," says Wood.
"This will help encourage Canadians to quit smoking."
The draft warnings also include some very strong, emotionally impactful
messages, pictures, testimonials by real victims of the tobacco
industry product and a toll-free national smoking cessation telephone
"New package warnings, in addition to the government's adoption of
legislation in 2009 to ban flavoured tobacco products and its
associated marketing, will help support efforts to reduce tobacco
consumption in Canada," says Wood.
The Foundation looks forward to providing input on the draft package
warning regulations that have been tabled by the federal government
today and it looks forward to their final implementation at the end of
The Heart and Stroke Foundation, a volunteer-based health charity, leads
in eliminating heart disease and stroke and reducing their impact
through the advancement of research and its application, the promotion
of healthy living, and advocacy. (heartandstroke.ca)
SOURCE HEART AND STROKE FOUNDATION OF CANADA
For further information:
Jane Diane Fraser
Heart and Stroke Foundation of Canada