Understanding the Difference
To view the Social Media Release, click here: http://smr.newswire.ca/en/shiseido/have-you-cott-on
MARKHAM, ON, April 4 /CNW/ - Shiseido Facial Cotton is different. Each
cotton flower is hand-picked to prevent damage to any fibers by
Shiseido's exclusive cotton growers. This guarantees a stable supply of
high quality cotton at all times.
Only long to medium fibers are used to make Shiseido Facial Cotton.
Regular cotton has short fibers and a smaller surface area for less
When liquid is added to this type of cotton it is too thick and offers
little release of product. Shiseido Facial Cotton quickly absorbs and
releases every drop of moisture back onto the skin.
So much technology in one small square!
Shiseido Facial Cotton is processed using a unique patented Super Water Jet Process. Fibers are uneven when the process begins and there is shedding of the
surface fibers and roughness between the cotton layers. The fibers are
put through a curtain of water but are not closely woven together until
they pass under a high-pressured water jet stream. Then the surface
appears flat and smooth with no shedding. Many sheets of cotton are
closely layered together to constitute the 5mm thickness of one
Shiseido Facial Cotton.
The long fibers enable delivery of the moisture to the fine ridges of
the skin surface due to its multi-layered structure. The medium-long
fibers give the right thickness for superior absorption and release of
moisture with no excess "fluff" left behind even when using it to
remove eye makeup.
If this much technology is in Shiseido Facial Cotton, can you imagine
the technology in Shiseido Skincare and Makeup?
Safety label: Oeco-tex Standard 100
Shiseido Facial Cotton is recognized safe enough to use on a baby's
skin. A safety label for textiles is on each package of Shiseido Facial
Cotton. It guarantees substances harmful to health are not used during
Look out for the Shiseido Cotton Cuties
From April 14th - 16th the Shiseido Cotton Cuties, a cast of 10 ladies
will be blitzing the cities of Toronto, Vancouver, Calgary and
Montreal. A sample of Shiseido Facial Cotton will be distributed to the
public with a chance to win $1,000.00 of Shiseido Skincare and a year
supply of Shiseido Facial cotton.
April 14th & 16th
Toronto: Union Station, Scarborough Town Centre, Fairview Mall, Square
One & Yorkdale
April 15th & 16th
Calgary: Chinook, Market Mall & South Centre
Montreal: Carrefour Laval & Montreal Downtown
Founded: 1872 Website: http://www.shiseidocanada.com
Company Overview: Shiseido was founded in 1872 as Japan's first Western- style pharmacy
in the upscale Ginza district of Tokyo. With over 130 years of
dedicated service, superior products and unparalleled technology,
Shiseido's mission is to identify new, richer sources of value and use
them to create beauty in the lives and cultures of those it serves.
At Shiseido, we hold a traditional Japanese tradition of hospitality
"Omotenashi," the spirit of welcoming and care that cannot be
translated in words. Through this spirit, we practice thoughtfulness,
dedication to the needs of others and meticulous attention to every
aspect of our products and service. "Let the product speak for itself."
- Shinzo Fukuhara, Shiseido's first President
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE Shiseido Canada Inc.
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