Hasbro Canada and Toys"R"Us team up to donate to Starlight Children's Foundation

TORONTO, Sept. 8, 2011 /CNW Telbec/ - If your racecar has sped away from your MONOPOLY board or you're embarrassed about the sorry state of your SORRY! game, then Hasbro's Great Games Trade-In Event is the perfect solution to revive your board games and your FAMILY GAME NIGHT experience.

This fall, Hasbro Canada Corporation has teamed up with Toys"R"Us locations across Canada to help families responsibly dispose of their old, worn-out games. Toys"R"Us is offering exceptional savings to replace these old games with new refreshed editions of Hasbro games, to bring an extra dose of fun to all FAMILY GAME NIGHT gatherings. At the same time, consumers will also be contributing to a great cause!

Toys"R"Us will be hosting The Great Games Trade-In Event from September 9th through September 29th at all Toys"R"Us locations across Canada. Consumers will save $5.00 off any Hasbro game over $9.67 when they trade in any old board game.

In addition to these savings, Hasbro Canada Corporation will donate one (1) Board Game per unit exchanged at Toys"R"Us locations nationwide between September 9th and September 29th , to the Starlight Children's Foundation. The games that Hasbro Canada Corporation will donate to Starlight for the promotion will be decided on by Hasbro Canada Corporation based on net exchanges during the promotion and shall be capped at 2000 units. Starlight Children's Foundation Canada in turn will donate these games to lift the spirits of seriously ill children across Canada.

"Hasbro and Toys"R"Us are thrilled to be donating to the Starlight Children's Foundation who are as committed as we are to making children smile" said Greg Ferguson, Senior Brand Manager of Games & Puzzles for Hasbro Canada. "These children and their families have been through so much, we are honoured to help provide them with some much needed joy and fun."

For more information please visit www.toysrus.ca

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About Hasbro :
Hasbro, Inc. (NYSE: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. Come see how we inspire play through our brands at http://www.hasbro.ca © 2011 Hasbro, Inc. All Rights Reserved.

About Toys"R"Us, Canada:
Toys"R"Us (Canada) Ltd. is part of Toys"R"Us, Inc., the world's leading dedicated toy and baby products retailer. Toys"R"Us, Canada operates 71 stores across the country. For store locations and convenient online shopping visit www.toysrus.ca.

About Starlight Children's Foundation Canada:
For more than 20 years Starlight Children's Foundation has been dedicated to improving the quality of life for children with chronic and life-threatening illnesses and life-altering injuries.

Through a broad array of in-patient, out-patient and online resources, Starlight works hard to support seriously ill children and their families from diagnosis through the entire course of medical treatment and beyond. Whether it's a trip to the zoo, a toy-filled playroom or an exciting sporting event, Starlight's mission is to bring fun, joy and giggles right where they are needed the most!

SOURCE HASBRO CANADA

For further information:

Stephanie Stone
Hasbro Canada Corp
(905) 238-3374 ext. 204
Stephanie.Stone@hasbro.com

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