HASBRO CANADA AND MONOPOLY BRAND TO DONATE TO STARLIGHT CHILDREN'S FOUNDATION

MONTREAL, June 15, 2011 /CNW Telbec/ - For more than 20 years, Starlight Children's Foundation Canada has been dedicated to improving the quality of life for children with chronic and life-threatening illnesses and life-altering injuries by providing entertainment, education and family activities that help them cope with the pain, fear and isolation of prolonged illness. Their programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families with others facing similar challenges so that no one feels alone.

As the world leader in family games, Hasbro understands the importance of bringing families together, especially those who are coping with the difficulty of a sick child.  With updated classics and new ways to play favourite titles in 2011, games are sure to help families create meaningful moments and cultivate togetherness on Family Game Nights throughout the year.

This summer, Hasbro Canada Corporation wants families across Canada to gather around their kitchen tables and enjoy a night of fun while also contributing to a great cause!

From June 17th - July 3rd, Hasbro Canada shall contribute ONE (1) MONOPOLY Board Game per unit sold of MONOPOLY CANADA EDITION to Starlight Children's Foundation Canada.  This promotion is based on national sales of MONOPOLY CANADA EDITION and will be capped at a 5,000 unit donation.  Starlight Children's Foundation Canada in turn will donate these games to lift the spirits of seriously ill children across Canada.

"We are pleased to be donating to the Starlight Children's Foundation who are as committed as we are to making children smile" said Greg Ferguson, Senior Brand Manager of Games & Puzzles for Hasbro Canada. "These children and their families have been through so much, we are honoured to help provide them with some much needed joy and fun."

The MONOPOLY: Canada Edition is available in stores across the country, in both English and French at an approximate retail price of $39.99. For more information please visit www.hasbro.ca.

About Hasbro
Hasbro, Inc. (NYSE: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio.  From toys and games, to television programming, motion pictures, video games and a comprehensive licensing program, Hasbro strives to delight its customers through the strategic leveraging of well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY.  Come see how we inspire play through our brands at http://www.hasbro.ca  . © 2011 Hasbro, Inc. All Rights Reserved.

About Starlight Children's Foundation Canada:
For more than 20 years Starlight Children's Foundation has been dedicated to improving the quality of life for children with chronic and life-threatening illnesses and life-altering injuries.

Through a broad array of in-patient, out-patient and online resources, Starlight works hard to support seriously ill children and their families from diagnosis through the entire course of medical treatment and beyond. Whether it's a trip to the zoo, a toy-filled playroom or an exciting sporting event, Starlight's mission is to bring fun, joy and giggles right where they are needed the most!

SOURCE HASBRO CANADA

For further information:

Marisa Pedatella 
Hasbro Canada Corp
(905) 238-3374 ext. 282
mpedatella@hasbrocan.com

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