Hallmark unveils re-designed Gold Crown Store in Canada

TORONTO, Nov. 8, 2011 /CNW/ - Hallmark Canada is celebrating the re-opening of its newly revamped Gold Crown store in Woodbridge, ON.  Boasting brighter colours and a fun and captivating layout, the new concept promises an enhanced and energizing experience for customers that will inspire them to connect with loved ones and find creative ways to show people they care year round.

"We wanted to create an environment that our customers look forward to shopping in and feel inspired by," said Chris Kelly, Vice President Consumer Solutions & Brand Experience, Hallmark Canada. "The new concept offers a compelling product assortment and gives customers a sense of discovery as they shop the various departments."

The new store concept features various departments to make shopping a fun and unique experience:

  • Girlfriends - fun accessories to pamper yourself or find the perfect gift for a girlfriend
  • Kids - books, toys and games for little ones
  • Greeting cards - a section to express your true feelings and connect with loved ones for all occasions
  • Home Décor - beautiful candles, gifts and decorative items
  • Baby - features gifts and special keepsakes for new babies and parents
  • Sweets & Treats - a special section with candies and seasonal treats to satisfy any sweet tooth
  • Seasonal - features the latest keepsake ornaments and holiday boxed cards

"Our Grand Opening was a great success and we were happy to celebrate this special occasion with so many community members," said Kelly.  "At Hallmark, our relationship with our customers is important and we are constantly striving to improve their shopping experience."

The grand opening kicked off with a ribbon cutting ceremony on Saturday, November 5 at 11:30 a.m. led by the Honorable Mayor Bevilacqua. Customers were treated to live music, a magician, special prizes and snacks and refreshments as they explored the new store. CHUM FM also hosted a live broadcast onsite from 1 - 4 p.m.

For more information, visit www.hallmarkcanada.ca.

About Hallmark Canada
Hallmark Cards, Inc. is the world's largest manufacturer of greeting cards and other personal expression products. Hallmark was founded by Joyce C. Hall in 1910 and currently employs more than 740 artists, designers, stylists, photographers, writers and editors, who develop nearly 20,000 products each year. Hallmark Canada is the industry leader whose products are sold through its 225 Gold Crown stores as well as select grocery stores, drug stores, mass-merchandisers and discount stores. Hallmark makes the world a more caring place by helping people express what's in their hearts and spend time together - a privilege few other companies in the world enjoy

Image with caption: "The Honorable Maurizio Bevilacqua, mayor of Vaughan, and Ward 3 Councillor Rosanna DeFrancesca help Chris Kelly, VP Consumer Solutions & Brand Experience, Hallmark Canada, officially unveil the newly re-designed Hallmark Gold Crown Store in Woodbridge, Ontario. The store provides customers with a fun and inspiring shopping experience to help them connect with loved ones. (CNW Group/Hallmark Canada)". Image available at: http://photos.newswire.ca/images/download/20111108_C3006_PHOTO_EN_6211.jpg

SOURCE Hallmark Canada

For further information:

For more information or images, please contact:
Alana De Guerre, Veritas Communications
416-482-2154
deguerre@veritascanada.com

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