Halifax Gets a Double Dose of City Chase

The World's Largest Urban Adventure Series Returns to Halifax with two Chases

TORONTO, Sept. 27, 2011 /CNW/ - The time apart was tough, but after five years the relationship between City Chase and Halifax will be rekindled as The World's Largest Urban Adventure Series makes its return to Halifax bigger and better than ever.  On the weekend of October 1st, The Mitsubishi City Chase Powered by GoodLife Fitness will return to Halifax with two separate events - The 2011 City Chase Canadian Championships (September 29 to October 1, 2011) and a Halifax regional event (October 1, 2011) which will be the start of the 2012 Series.

"With the spectacular history, culture, and adventurous spirit that exists in Nova Scotia, City Chase simply had to return" says David Nash, vice-president, InField Marketing Group, the company that owns City Chase.  "We have great local partners, strong support from the city and some unbelievable challenges that will help City Chase return with a bang that will echo and last for many years to come. "

The "bang" Nash speaks of is the taxing 36-hours of non-stop adventure that will be the foundation of The 2011 City Chase Canadian Championships. The Championships will see regional winners from Edmonton, Calgary, Kelowna, Toronto, Montreal, Ottawa and Vancouver compete in ChasePoint challenges designed to push the Chasers' physical and mental limits to their brink all while showcasing the local history and culture, significant landmarks, and people who make Halifax one of Canada's paramount destinations.  Past Championships have featured such challenges as rappelling Montmorency Falls in Quebec City, fighting a raging car fire in Toronto, and stomping grapes at the Jackson Triggs winery in Niagara Falls.

With respect to the Halifax edition, which will be the eighth Canadian Championships for the City Chase Series, Nash says to "expect the unexpected".  Chasers could wake up one morning at the Citadel, Hatfield Farms or the Titanic grave yard.

In the Halifax regional event, that will coincide with the final day of the championships, teams of two will have to run, walk and utilize public transit as they try to find and complete ChasePoint challenges scattered throughout the city.  Similar to the championships, the ChasePoints will present a variety of physical, intellectual, adventurous and humorous challenges, but the demands of the event are much more reasonable. Teams must complete only 10 of the 20 available ChasePoints within a 6-hour time limit.             

"The beauty of City Chase is that anyone can do it," said Nash "Chasers choose their own route, whether to run or take transit, and ultimately whether they are in it for the competition or purely for the experience".

A creation of InField Marketing Group, City Chase is a global consumer event series, offering unique experiential 1-day adventures in various major markets throughout the world. Based in Toronto, Canada, InField Marketing Group has already successfully executed City Chase events in major markets across Canada, Europe, Australia, Asia and the United States. The City Chase Series has been named Canada's Best Sporting Event each of the past six years, and has been recognized as The World's Largest Adventure Series since 2004.

For more information, visit www.CityChase.ca

SOURCE City Chase

For further information:

MEDIA CONTACT 

Jef Moore
Media Relations Coordinator
jmoore@infieldmarketing.com
P.905.407.4163

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City Chase

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