~ 360 Built Smart Partnership set to transform communities, coast to
TORONTO, May 31, 2011 /CNW/ - Habitat for Humanity Canada announced
today the launch of an innovative new program to address the affordable
housing crisis and change the face of communities across Canada.
Beyond funding affordable home building, the 360 Built Smart
Partnership will take a conscious and holistic approach to addressing
the issue by driving funds to support all aspects of the need for
affordable housing in local communities.
"For those without a safe, decent home, the impact can be devastating -
both on the individual and on society," said Stewart Hardacre,
President and CEO, Habitat for Humanity Canada. "Habitat for Humanity
Canada's 360 Built Smart Partnership will take the next step in the
fight to eradicate the country's housing crisis and by doing so will
build stronger, healthier and more productive communities."
Made possible through the generous support of Holcim (Canada) Inc. and
The Home Depot® Canada Foundation, Habitat's 360 Built Smart
Partnership will be a powerful movement for change in Canada by helping
local affiliates access critical funding to help them better serve
families in their communities. These activities include green building
to help reduce homeowner and environmental costs; providing financial
education to help families succeed as homeowners; creating volunteer
engagement programs that keep volunteers coming back to help build more
affordable homes; developing strong local partnerships to help
strengthen the local community; and fostering safety both on build
sites and within the community.
Worldwide, more than 10 million people die each year from conditions
related to substandard housing. In Canada, the one in seven children
who lives in poverty and the four million people who are in core
housing need are 10 times more likely to contract meningitis,
respiratory problems or asthma, less likely to graduate from high
school and more likely to be impoverished and unemployed as adults.
Additionally, according to a 2010 report by the Wellesley Institute, the
effect of the lack of affordable housing on Canadians' health is
reducing our nation's productivity, limiting our national
competitiveness and indirectly driving up the cost of health care and
welfare. The costs, both personal and social, are too high.
"Research shows that kids perform better in school, parents' employment
prospects improve and families are happier and better equipped to face
life's challenges after moving into a Habitat home, " stated Hardacre.
"It is our responsibility as Canadians to ensure that we support each
other and provide each individual with the conditions they need to
Today, however, many of Habitat's 72 Canadian affiliates struggle to
find the land, products, and financial donations they need to allow
them to proactively address the issue of affordable housing in their
communities. They require support in the critical areas of engaging
volunteers, building homes, and working with partner families in
helping them succeed with their new asset.
Support is needed to make Habitat's vision a reality. The Home Depot
Canada Foundation and Holcim (Canada) Inc. have shown innovation and
leadership through collaboration by strategically partnering with
Habitat to enable the launch of this forward-thinking initiative. They
are long-time supporters and staunch advocates for the need for
affordable housing and sustainable communities.
Habitat for Humanity Canada has moved beyond its role as just a
homebuilder, to develop a national movement for affordable housing.
Habitat for Humanity Canada is calling on all Canadians, individuals,
corporations and governments alike, to show their leadership in the
area of affordable housing and get involved in the 360 Built Smart
Partnership. A donation to the 360 Built Smart Partnership is an
investment in the future of a hard-working Canadian and in the future
of our country.
To learn more about how to support sustainable communities in Canada,
please visit www.habitat.ca.
About Habitat for Humanity Canada:
Founded in 1985, Habitat for Humanity Canada is a national, non-profit
organization working towards a world where everyone has a safe and
decent place to live. With the help of over 50,000 volunteers and 72
affiliate organizations from coast to coast, their mission is to
mobilize volunteers and community partners in building affordable
housing and promoting homeownership as a means to break the cycle of
About Holcim Canada:
Holcim (Canada) Inc. is one of the country's leading producers and
suppliers of products and services for the construction industry,
serving customers across Canada. With 3,000 employees, Holcim Canada
manufactures cement, aggregates and ready-mix concrete and provides
construction services to many of Canada's largest infrastructure
projects. It has a portfolio of brands, including Dufferin in Ontario
and Demix in Quebec.
Holcim Canada is a member of Holcim Group, a Swiss-based multinational
with operations in more than 70 countries worldwide. A leading global
brand, Holcim is recognized for its long-term financial performance,
its environmental leadership, corporate social responsibility and
About The Home Depot Canada Foundation:
As the charitable arm of The Home Depot Canada, The Home Depot Canada
Foundation is committed to using its skills, knowledge and resources to
build affordable, sustainable housing and vibrant, environmentally
responsible communities for Canadian families in need. Bringing
together volunteerism, do-it-yourself expertise, product donations and
monetary grants, the Foundation supports affordable, sustainable
housing projects, local neighbourhood improvement projects and
community initiatives focused on the environment. Each year, associates
from The Home Depot volunteer over 60,000 hours of hands on service on
community projects across Canada through Team Depot, the company's
SOURCE Habitat for Humanity Canada
For further information:
Sarah Shelest | Optimum Public Relations | firstname.lastname@example.org | 416-934-8082