GUINNESS Canada kicks off St. Patrick's Day Campaign with a little help
from some friends from Ireland
TORONTO, March 13, 2013 /CNW/ - GUINNESS, the uniquely authentic Irish
beer and the best-selling stout in the world, kicked off its Canadian
St. Patrick's Day festivities by welcoming six of Ireland's finest to
"paint the town black" in Toronto. Handpicked for their Irish
patriotism, love for Guinness and their desire to educate Canadians on
the authentic way to celebrate St. Patrick's Day, these Irish recruits
have arrived on Canadian soil just in time to save March 17th.
"Canada consumes more green beer per capita than any nation should,"
said Paul O'Rourke, one of the Irish recruits from Dublin, Ireland.
"Drinking green beer on St. Patrick's Day is completely un-Irish and I think it should be banned from pubs in Canada. I feel that it is
my patriotic duty to stem the tide and show Canadians the authentic way
to celebrate St. Patrick's Day."
In order to address the current state of St. Patrick's Day in Canada,
Guinness sought out consumers (of legal drinking age) from Ireland who
wanted to help reclaim the occasion. The team of six Irish recruits
who accepted the mission include:
Paul O'Rourke - a keen Guinness drinker and bad dancer from Dublin, Ireland
Aisling Walsh - the beautiful graphic designer from Dublin, Ireland
David Tunney - a proud Irishman and 5th generation Dubliner
Mark Rossiter - an authentic Irish barman with the nickname "Happy" from Dublin,
Ethel Horan - the self-proclaimed foodie from Offaly, Ireland
Peter Munnelly - a rugby playing, fun loving bloke from Dublin, Ireland
"We are delighted to welcome this team of true Irish men and women to
help save St. Patrick's Day in Canada," said Geoff Kosar, Marketing
Director Guinness Canada. "One of the easiest ways to ensure you're
enjoying an authentic St. Patrick's Day is to drink Guinness,
responsibly of course. In my opinion, it's the only acceptable drink of
choice on March 17th."
Here are some additional ways to make Canadian celebrations more
Choose authentic fare:
Choose an Irish venue:
Say "no" to green beer and "sláinte" to real Irish brews such as
Or try a traditional Irish breakfast: black and white puddings (cakes of
congealed blood and pork), grilled tomato, rashers (Irish bacon), eggs
and bangers (Irish sausage)
Sing and dance:
Toronto is home to a number of Irish pubs, such as The Irish Embassy Pub
and Grill. Check out our Pub Finder App at www.Facebook.com/GuinnessCanada and celebrate with Guinness!
Or go to Church! Since St. Patrick's Day is the feast day of Ireland's
patron saint it was customarily celebrated by going to church. This St.
Patrick's Day, Guinness Canada will provide a shuttle from St.
Michael's Cathedral right to the Irish Embassy Pub & Grill. Guinness
also reminds Canadians to celebrate responsibly and find a safe way
Traditional Irish song and dance are a great way to let loose and
celebrate St. Patrick's Day with your friends. The Irish recruits will
be spreading the word and "painting the town black" in Toronto and
Montreal from now through St. Patrick's Day.
Consumers of legal drinking age are invited to visit www.Facebook.com/GuinnessCanada or www.Twitter.com/GuinnessCanada for real-time updates on what Guinness and the Irish recruits are up
Guinness also reminds Canadians to celebrate responsibly and find a safe
GUINNESS® enjoys a global reputation as a uniquely authentic Irish beer
and the best-selling stout in the world. Famous for its dark color,
creamy head and unique surge and settle, this distinctive beer has been
brewed at the St. James's Gate brewery in Dublin, Ireland since 1759.
Over 10 million glasses of GUINNESS beer are enjoyed every single day
around the world, and 1.8 billion pints are sold every year. GUINNESS
is available in well over 100 countries worldwide and is brewed in
almost 50. Also from the makers of GUINNESS, SMITHWICK'S, Ireland's
oldest and best selling ale and HARP Lager, whose name pays tribute to
the GUINNESS logo and the national symbol of Ireland. Additional
information about GUINNESS can be found at www.guinness.ca.
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business
with an outstanding collection of beverage alcohol brands across
spirits, beer and wine. These brands include Johnnie Walker, Crown
Royal, J&B and Bushmills whiskies, Smirnoff and Ketel One vodkas,
Baileys, Captain Morgan, Tanqueray and Guinness.
Diageo is a global company, trading in more than 180 countries around
the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands, and performance, visit us at Diageo.com.
For our global resource that promotes responsible drinking through the
sharing of best practice tools, information and initiatives, visit
Celebrating life, every day, everywhere.
Image with caption: "Guinness Canada kicks off its St. Patrick's Day festivities by bringing some Irish folks to Canada to remind Canadians that friends don't let friends drink green beer. Photo: Leon Farrell/Photocall Ireland (CNW Group/Guinness Canada)". Image available at: http://photos.newswire.ca/images/download/20130313_C4288_PHOTO_EN_24495.jpg
SOURCE: Guinness Canada
For further information: