TORONTO, Sept. 30, 2011 /CNW/ - On September 28, in conjunction with the
official presentation of its fall television season at its Toronto head
office, GroupeMédia TFO took the opportunity to provide an update on
the strategic shift that the organization undertook in January 2011.
Both presentations were attended by representatives of Ontario's
Francophone community, the media, the public and private sectors, and
GroupeMédia TFO's partners.
The development and implementation of new technologies are having a
major impact on the ways that GroupeMédia TFO produces and distributes
media content. At the same time, these technologies are rapidly
changing the ways that our audiences consume this content. For this
reason, as part of its strategic shift, GroupeMédia TFO has implemented
a new organizational structure that will let us continue to develop and
produce relevant, quality content and stay close to and interact with
our target audiences.
As Glenn O'Farrell, President and CEO of GroupeMédia TFO, explains, "We
are implementing this shift systematically in all of GroupeMédia TFO's
areas of activity, to ensure that the entire process is smooth,
relevant, and effective. This new strategic approach will
unquestionably strengthen our role as the voice of Francophone citizens
Members of the GroupeMédia TFO management team reviewed the work that
has been done to implement these changes in their respective areas and
announced the new initiatives planned for the 2011/2012 season.
In the area of content production, the team presented the following new
the introduction of Louis and Josée, the two new hosts for our flagship
children's program, Mini-TFO;
Ruby TFO, a new Web/TV series for women age 30 and over, hosted by Nadia
an updated image for our flagship public affairs program, RelieF;
screenings of 72 new feature-length French-language films;
more applications ("apps") for iPod, iPhone, and other smart phones,
including Mini-TFO and Devine qui vient jouer? for pre-schoolers, and Animélo, a new game for kids ages 6 to 12, which will launch in November 2011;
a redesign of the TFO web site (Winter 2012).
GroupeMédia TFO has now made social and other non-traditional media an
integral part of its content-distribution and communication/marketing
strategies. We are providing our content on as many different mobile
platforms as possible, so that our audiences can access it wherever and
whenever they like. We are also conducting major, targeted,
viral-marketing campaigns and developing numerous partnerships to
support our efforts to reach consumers more and more effectively,
wherever they may be.
Our TFO Education branch has recently created the Prix TFO Multimédia à l'école (TFO award for multimedia in the schools), to recognize teachers who
make successful use of TFO multimedia resources in their teaching
As regards operational innovations, GroupeMédia TFO is now connected
into ORION, an ultra-fast network for sharing information on research
and education. In addition, our increased use of cloud computing will
soon provide greater flexibility for TFO web sites, and eventually for
hosting other business sites.
About GroupeMédia TFO
GroupeMédia TFO produces and distributes French-language educational and
cultural media content with a strong focus on programming that engages
and entertains intelligently, ranging from children's shows to
art-house cinema. The organization also produces and distributes
supporting content to meet the needs and aspirations of its target
clientele. GroupeMédia TFO thus contributes to the civic and cultural
development of Ontario's Francophone community and makes its content
available on a large number of media platforms.
Image with caption: "Glenn O'Farrell, President and CEO during the official presentation of its fall television season at its Toronto head office, September 28 2011 (CNW Group/Ontario French Language Educational Communications Authority (TFO))". Image available at: http://photos.newswire.ca/images/download/20110930_C8244_PHOTO_EN_4060.jpg
SOURCE Ontario French Language Educational Communications Authority (TFO)
For further information:
| Caroline Paris | Director of Communications |
| 416.968.8250 | email@example.com |