Secures strategic position in bank merchant-funded transaction-driven
MONTREAL, Sept. 8, 2011 /CNW Telbec/ - Groupe Aeroplan Inc. (TSX: AER)
today announced that it has signed a long-term global strategic
alliance with Cardlytics, a US based leader in merchant-funded
transaction-driven marketing for electronic banking. Groupe Aeroplan
has also acquired a minority equity position in Cardlytics for total
cash consideration of US$23 million. Groupe Aeroplan joins a group of
existing investors who are injecting additional expansion capital of
US$10 million for a combined total of US$33 million.
Cardlytics' solution is ground-breaking in the world of marketing.
Cardlytics leverages individual financial card information, captured
and secured behind the financial institutions' own firewalls, to
provide consumers with personalized merchant offers. These highly
targeted offers are delivered directly to the consumer via trusted
electronic banking channels including mobile, email and on-line
banking. The company's proven technology solution is uniquely designed
for banking offering maximum security for the protection of customers'
In addition to providing participating retailers with a targeted and
measurable channel, Cardlytics provides valuable analytics services to
help understand where consumers are making their buying decisions.
"This transaction allows us to further complement our full-suite loyalty
services offering within the important financial services sector," said
Rupert Duchesne, President and Chief Executive Officer of Groupe
Aeroplan. "Our alliance with Cardlytics will also give us invaluable
access to top retailers around the world and is in line with our
strategy of making small strategic investments in the data, mobile and
"Cardlytics brings a solid track record and international reputation
among leading retailers and financial institutions, in addition to a
highly trusted and reputable technology solution," added Duchesne. "We
look forward to working closely with Cardlytics in the nascent but fast
moving space of transaction-driven marketing."
Through their long-term global strategic alliance, Groupe Aeroplan and
Cardlytics will further grow Cardlytics' offering outside the United
"Transaction-driven marketing is a uniquely powerful solution for
retailers and financial institutions," said Scott Grimes, Chief
Executive Officer of Cardlytics. "Today, we can reach 70% of U.S.
households in conjunction with our financial institution partners. Our
deep strategic alliance with Groupe Aeroplan positions us to rapidly
establish the same leadership position in other major markets."
Details of the equity participation were not disclosed. Groupe Aeroplan
will account for its strategic investment in Cardlytics as an
available-for-sale financial asset and is entitled to Board
TD Securities acted as financial advisor for Groupe Aeroplan in
connection with this transaction.
About Groupe Aeroplan Inc.
Groupe Aeroplan Inc., a global leader in loyalty management, owns
Aeroplan, Canada's premier coalition loyalty program, Carlson
Marketing, an international loyalty marketing services, engagement and
events provider, as well as Nectar, the United Kingdom's largest
coalition loyalty program. Groupe Aeroplan also operates LMG Insight &
Communication, an international customer-driven insight and data
analytics business. In addition, Groupe Aeroplan has majority equity
positions in Air Miles Middle East and Nectar Italia as well as a
minority position in Club Premier, Mexico's leading coalition loyalty
program. For more information about Groupe Aeroplan, please visit www.groupeaeroplan.com.
Caution Concerning Forward-Looking Statements
Certain statements in this news release may contain forward-looking
statements. Forward-looking statements are included in this news
release. These forward-looking statements are identified by the use of
terms and phrases such as "anticipate", "believe", "could", "estimate",
"expect", "intend", "may", "plan", "predict", "project", "will",
"would", and similar terms and phrases, including references to
assumptions. Such statements, by their nature, are based on assumptions
and are subject to important risks and uncertainties. Any forecasts or
forward-looking predictions or statements cannot be relied upon due to,
amongst other things, changing external events and general
uncertainties of the economy and the business of Groupe Aeroplan and
its partners. Results indicated in forward-looking statements may
differ materially from actual results for a number of reasons,
including the factors identified throughout Groupe Aeroplan's public
disclosure record on file with the Canadian securities regulatory
authorities. The forward-looking statements contained in this
discussion represent Groupe Aeroplan's expectations as of September 8,
2011 and are subject to change after such date. However, Groupe
Aeroplan disclaims any intention or obligation to update or revise any
forward-looking statements whether as a result of new information,
future events or otherwise, except as required under applicable
SOURCE GROUPE AEROPLAN INC.
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