TORONTO, Nov. 3, 2011 /CNW/ - Millions of Canadian drivers will soon be
faced with cold temperatures that lead to the snowy and icy road
conditions associated with winter weather. These seasonal changes can
not only be an inconvenience, but at times very dangerous, even for the
most confident and experienced drivers.
While travelling during the winter months, peace of mind can come with
improving the contact points between a vehicle and the road surface.
For many motorists, that begins with a vehicle's natural connection to
the road, its tires.
With these factors in mind, Goodyear Canada announces the new Ultra Grip
Ice WRT, a premium winter tire which delivers enhanced traction in
changing winter conditions. Ultra Grip Ice WRT features Winter Reactive
Technology, a combination of innovative tire features to help drivers
react to changing weather conditions with enhanced starting, stopping
and turning traction.
The tires feature 2D blades in the center zone for hardworking biting
edges for enhanced starting and stopping power on snow and ice.
Goodyear's proprietary 3D TredLock Technology blades in the shoulder
zone of the tire lock together to form large outer tread blocks for
confident winter grip and handling in sweeping turns.
"Winter driving is all about preparation and the key to being properly
prepared is taking the necessary steps before consumers get behind the
wheel," said Garth Ely, Goodyear brand marketing director. "Along with
the antifreeze and battery check-ups, outfitting vehicles with winter
tires is one of the first steps in ensuring your vehicle successfully
makes it through the winter season."
Beyond properly equipping vehicles, Ely offers advice for motorists who
will be faced with potentially slippery driving conditions this winter:
Match your driving speed to the current conditions. If conditions are
challenging due to a slippery road surface or reduced visibility,
decrease your speed. A slower driving speed allows more time for a
Additional factors to consider when adjusting speed are the condition of
the vehicle, its tires and your driving abilities. Always keep the
posted speed limits in mind, and understand that those limits indicate
the maximum speed when weather conditions are good.
Plan ahead and try to anticipate potentially dangerous situations. When
approaching a curve or potentially slick area of the road, use the
brakes effectively. The brakes should be applied only before a curve
and on a straight section of the road. Sometimes, taking your foot off
the accelerator and allowing the vehicle to naturally slow without
using the brakes.
Be alert to other vehicles. Maintain enough distance between your
vehicle and the one ahead of you. If someone else seems to be following
too close to your vehicle, perhaps slow down to allow them to pass -
rather than speeding up to achieve a safe, distance between vehicles.
If visibility is poor, remember to use your lights. This helps other
drivers to see you when approaching or when following. You should
always turn your lights on when your windshield wipers are on.
Set the vehicle cabin to a comfortable temperature. This can be a
challenge during winter when drivers and passengers may be wearing
heavy coats in a vehicle, but it is imperative to be comfortable when
driving. Cabin comfort includes keeping the windows free of frost, ice
Avoid overconfident driving, and avoid overestimating the vehicle's
capability simply because it is equipped with anti-lock brakes,
four-wheel drive, traction control, winter tires or other safety
devices. Do not allow good judgment and smart driving to be overtaken
by a false sense of security provided by vehicle technology.
Before driving in inclement weather, be sure that your vehicle is
properly maintained. Make sure your windshield wipers work properly;
have the correct level of antifreeze for heating and defrosting the
vehicle; keep plenty of gas in the tank; and always use required safety
devices such as seatbelts.
For more information about the Ultra Grip line of winter tires or any
other Goodyear tires, visit www.goodyear.ca
Note to editors: News releases and downloadable photos are available at Goodyear's media
About Goodyear Canada
Goodyear Canada Inc. is a leading manufacturer of tires for automotive
and commercial/industrial markets. The company has operations and
offices in Ontario, Quebec and Alberta, in addition to a national
network of committed independent retailers. Goodyear Canada is a
wholly-owned subsidiary of The Goodyear Tire & Rubber Company of Akron,
SOURCE Goodyear Canada Inc.
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