WINNIPEG, Nov. 14, 2011 /CNW/ - Golden Girl Finance Inc. (www.goldengirlfinance.ca), Canada's most innovative and modern source for financial literacy -
with a feminine spin - is pleased to announce its partnership with
another innovative, female-founded company, and one of the leaders in
the financial services education industry, The Knowledge Bureau (www.knowledgebureau.com).
Through this partnership, Golden Girl Finance aims to inspire more women
towards pro-active management of their personal and family wealth, as
well as incite interest and excitement towards careers in finance.
As Laura J. McDonald, co-founder of Golden Girl Finance, cites: "Women
tell us they gravitate towards female advisors; they feel more
comfortable talking to a woman about their financial affairs. The
challenge becomes the lack of females in the investment industry.
Through our partnership with The Knowledge Bureau, we hope to change
that. We want women to get more engaged in their personal finances as
well as careers in finance, effectively filling a much needed gap in
the financial services community."
Adds co-founder, Susan L. Misner: "We're excited about working with The
Knowledge Bureau and its innovative leader, Evelyn Jacks, one of
Canada's most recognized tax experts and a true pioneer among female
thought leaders. We are passionate about the fact that The Knowledge
Bureau offers opportunities for women to explore empowering careers in
finance with real growth opportunities. We fully believe that when you
educate and empower a woman financially, you educate a family and more
importantly, the economic ramifications can be felt across the
community and the culture as a whole."
The partnership between Golden Girl Finance and The Knowledge Bureau
will result in online campaigns, educational content for women,
certificate self-study courses for entrepreneurial women, as well as
future conferences merging females and finance in a compelling,
empowering and modern way.
"We recognized that Golden Girl Finance was connecting with women and
truly engaging them, and that's a great fit with our educational
initiatives in promoting the creation and sustainability of family
wealth," said Evelyn Jacks, founder and president of The Knowledge
Bureau, a national educational institute focused on excellence in
financial education. "In these volatile times, families need to know
more about their financial options and so we strongly identified with
their vision of empowering women into taking confident financial action
with leading-edge knowledge and skills. We immediately saw a fit in
partnering with such an innovative website and brand - one that is
making immediate inroads into the financial community and the community
at-large - and working with them to inspire a very real movement around
females and finance."
About Golden Girl Finance
Launched in July 2010, GoldenGirlFinance.ca has become the most fun,
fresh and thoroughly modern online financial resource for women in
Canada today, reaching 30,000+ opt-in e-newsletter subscribers weekly
with its innovative content, and providing the voice of female finance
to hundreds of thousands of Yahoo! Finance readers daily. It's about
wealth creation, wealth management, and financial protection as it
relates to women personally and to their families. And it's all done
online via a content-rich website and valuable weekly e-mail campaigns,
acting as an agent of leverage for women's very busy lives.
For more information, please visit: www.GoldenGirlFinance.ca
Look for Golden Girl Finance's first book —'It's Your Money, Honey: A
Girl's Guide to Saving, Investing, and Building Wealth at Every Age and Life Stage' (John Wiley
& Sons, Jan. 2012).
About The Knowledge Bureau
The Knowledge Bureau is a national educational institute providing
certificate training and professional development at a post-secondary
level to advisors in the tax and financial services industries, as well
as educational news and information services to their clients.
The Knowledge Bureau's latest educational books for consumers include
'Essential Tax Facts' by Evelyn Jacks, 'The Smart, Savvy Young
Consumer' by Pat Foran, and 'Master Your Retirement' by Doug Nelson.
For more information, please visit: www.KnowledgeBureau.com
SOURCE The Knowledge Bureau
For further information: