Glutino® Introduces Genius® by Glutino® Bread

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    Leading Gluten-Free Brand Partners with U.K.-based Genius Gluten-Free to
    Bring Popular Bread to U.S. and Canadian Markets





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LAWRENCE, Mass., Sept. 20, 2011 /CNW/ -- Glutino®, a trusted pioneer and leader in convenient gluten-free living, introduces Genius® by Glutino® bread to its extensive line of gluten-free products. Glutino has partnered with U.K.-based Genius Gluten-Free to bring their popular gluten-free bread to the United States and Canada.

Genius by Glutino offers a wholesome and delicious gluten-free bread option for those living a gluten-free lifestyle. Soft and light in texture, Genius by Glutino features full-sized bread slices that are perfect for making sandwiches and is available in two great tasting varieties, White and Multigrain Sandwich Bread.

"I developed Genius Bread so people living gluten-free could have a better tasting gluten-free bread solution," said Lucinda Bruce-Gardyne, professionally trained chef, founder of Genius Gluten-Free, and mother of a celiac child. "We are thrilled to partner with Glutino, a leader and innovator in gluten-free living, to share our great-tasting bread with the U.S. and Canadian markets."

"We are excited to add Genius by Glutino to our long-standing gluten-free portfolio and to offer a gluten-free bread that is a cut above the rest," said Laura Kuykendall, director of marketing and R&D for Glutino. "People living a gluten-free lifestyle look to Glutino for what is new and innovative in the world of gluten-free products, and adding Genius by Glutino to our wide range of products strengthens our position in the gluten-free space."

Genius by Glutino, as with all Glutino products, does not contain artificial colors, flavors or preservatives. Both varieties of Genius by Glutino will be available on www.glutenfree.com and in freezer aisles nationwide at a suggested retail price of $5.49.

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    About the Glutino Food Group

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Since 1983, the Glutino Food Group has been a trusted pioneer and leader in the gluten-free category. Based in Laval, Quebec, the company offers a wide variety of great-tasting, gluten-free foods consumers can trust. Products are available nationwide at local supermarkets, natural and organic retailers and on www.glutenfree.com. For more information on The Glutino Food Group, visit www.Glutino.com. The Glutino Food Group is a wholly owned subsidiary of Smart Balance, Inc.

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    About Smart Balance, Inc.

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Smart Balance, Inc. (NasdaqGM: SMBL) is committed to providing superior tasting heart healthier alternatives in every category it enters by avoiding trans fats naturally, balancing fats and/or reducing saturated fats, total fat and cholesterol, and/or by incorporating ingredients that consumers may be missing in their diets. The company markets the Smart Balance® line of products, which include Smart Balance® Buttery Spreads, Enhanced Milks, Buttery Sticks, Peanut Butter, Microwave Popcorn, Cooking Oil, Mayonnaise Dressing, Non-Stick Cooking Spray and Cheese, and also markets natural food products under the Earth Balance® brand and healthier lifestyle products under the Bestlife(TM) brand. Smart Balance owns the Glutino Food Group, a trusted pioneer and leader in the gluten-free category. Based in Laval, Quebec, the company offers a wide variety of great-tasting, gluten-free foods consumers can trust. Products are available nationwide at local supermarkets, natural and organic retailers and on www.glutenfree.com.

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SOURCE Smart Balance, Inc.

For further information: Christine McCarthy, +1-617-939-8363, CMcCarthy@coneinc.com; or Jessica Benjamin, +1-617-939-8417, JBenjamin@coneinc.com Web Site: http://www.glutenfree.com

Profil de l'entreprise

Smart Balance, Inc.

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