Findings from Randstad Canada's latest global Workmonitor survey
highlight the need for employers to become leaders in workplace equality.
TORONTO, Nov. 1, 2011 /CNW Telbec/ - Equal opportunity is essential to
creating a motivated and innovative workforce in today's economy.
Although great strides have been made in the area of gender equality,
many men and women continue face an uphill battle as they aim to
advance their careers.
Findings from Randstad's latest Global Workmonitor, surveying employees
in 29 countries around the world, reveal that 34% of Canada's male
employees and 25% of female employees, say their employer tends to
choose a man even when there are equally suitable male and female
candidates. The results are similar in many other countries (Belgium,
Chile, Denmark, France, India, Italy and Mexico), as male employees
more often than female employees state that even when there are equally
suitable male and female candidates, their employer tends to choose a
man, regardless of the current ratio of men to women.
Stacy Parker, Executive Vice President of Marketing for Randstad Canada,
the country's leader for staffing, recruitment and HR Services, says
working conditions and opportunities for women and men is an important
issue. "Despite the great efforts to tackle gender equality in the
workplace, this research shows we have a ways to go. All managers (both
women and men) can benefit from an understanding of gender equality
issues in the workplace," she says. "Recognizing both the diversity of
the labour force and your consumer is critical. A diverse leadership
team prevents group think, and leads to solutions that will better meet
the needs of your market," she says.
According to the report, in Canada, 57% of female employees and 47% of
male employees believe that their organization performs best when there
is an equal ratio of men to women on the team. Germany, Luxembourg,
Slovakia, Sweden and Turkey, had similar results. The exceptions are in
France (58%) and the US (56%) where more male employees believe that an
equal ratio of men to women would positively influence performance.
The results also find that female employees prefer to work with men and
male employees say they prefer to work with women. In Greece, India,
Japan and Singapore male and female employees do not differ in their
preference for a male of female colleague. In Canada, working with men
is more preferred by female employees (51% vs. 38%), while working with
women is preferred by male employees (42% vs. 27%).
Additionally, only 28% of Canadian men and 34% of Canadian women believe
that the performance of their organization would improve if they had
more women in higher management. In Argentina, Greece, India,
Luxembourg and Slovakia, most female employees share this opinion.
While in France 48% of male employees believe in the positive impact of
women in higher management.
Parker emphasizes how critical it is that today's leadership teams
reflect the consumer. "According to facts from a recent report by a
Boston consulting group, women control $12 trillion of the overall
$18.4 trillion in global consumer spending. Consumers today are more
educated, more demanding, more diverse - our internal organizations
must recognize and reflect these changing demographics in order to
thrive," says Parker.
Parker says an emphasis must be placed on bridging existing
communication gaps concerning gender equality issues. "It's important
to recognize inequalities that exist for both genders. Know that some
people face discrimination or sexism on a daily basis. Employers can
sponsor awareness meetings and seminars, or invite guest speakers to
share their experiences with community members and business leaders,"
Regardless of a company's size or market reach, productivity is
significantly driven by innovation, says Parker. "Diversity in
workforces helps organizations avoid unilateral thinking and likeminded
results. To remain competitive in a market where increased equality for
all workers often equals success for the company, businesses must learn
to empower, advance, and invest in a diverse workforce."
The Randstad Workmonitor: After the successful introduction of the Workmonitor in the Netherlands
in 2003 and more recently in Germany, the survey now covers 29 countries around the world, encompassing Europe, Asia Pacific and the Americas.
The Randstad Workmonitor is published four times a year, making both local
and global trends in mobility regularly visible over time. The quantitative
study is conducted via an online questionnaire among a population aged
18-65, working a minimum of 24 hours a week in a paid job (not
self-employed). The minimal sample size is 400 interviews per country,
using Survey Sampling International. Research for the third wave of
2011 was conducted July 18 and August 8, 2011.
About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR
Services. As the only fully integrated staffing company in the country,
we understand the recruitment needs and demands of employers and job
seekers across all levels and industries. Through our insightful
knowledge of local markets, employment trends and global network of
recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca
Randstad Canada anticipates tremendous growth in 2011 and is seeking top
talent to fill positions in nearly every area of the business. Visit http://www.randstad.ca/about/internal_careers.aspx for internal job openings and to learn more about why Randstad is one
of the best places to work.
SOURCE Randstad Canada
For further information:
Source: Randstad Canada
A complete press report, including detailed regional differences, is available on