Global Chat With International Rock Sensation KISS Powered by Ortsbo Translation Recognized as New Guinness World Record(TM)

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    Worldwide Fan Chat with Gene Simmons and Paul Stanley of International
    Legendary Rock Group KISS Brings Together 92 Countries





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LOS ANGELES, May 27, 2011 /CNW/ -- Ortsbo.com, subsidiary of Intertainment Media Inc., the social media, real time, language translation platform, hosted chat event KISS Live & Global representing 92 nationalities from around the world, setting a Guinness World Record mark for "Most Nationalities In An Online Chat." The chat was conducted with Paul Stanley and business partner and spokesperson Gene Simmons, both members of the iconic rock group KISS.

Utilizing the powerful Ortsbo translation engine, all chat comments from more than 50 languages during the chat were instantly translated into English, allowing one global conversation. The event was conducted on May 20th at the Beverly Hills Hotel in Los Angeles. Participants joined the live streaming chat through personal computers and iPhone and Android devices.

Paul Stanley comments, "I'm thrilled to be a part of a Guinness World Record, especially one that brings together so many people from around the world. It was thrilling to be able to understand the comments from so many nationalities, and be able to conduct translated conversations in real-time."

"This fun event showed we really do live in a global world, where language or distance cannot stop people from real engagement," said Gene Simmons. "Ortsbo's amazing service brought together fans who shared a common interest which allowed us to interact with them on a personal level."

Live Nation, the world's leading live entertainment and online e-commerce company, supported the KISS Live & Global event. The massive success of the event will provide a template for future chat events with Live Nation recording artists and Ortsbo.com.

"The KISS chat event showcased the true power of our chat translation engine," said David Lucatch, President of Ortsbo, Inc. "By translating in multiple languages during the event, we allowed people to conduct personal conversations with KISS in their native language with both speed and accuracy."

The KISS Live & Global event was hosted using the power of Microsoft's Windows Azure cloud-based platform. "This record-breaking chat through Ortsbo was powered by Windows Azure with impressive speed and stability," said Aashish Dhamdhere, Windows Azure at Microsoft. "Through the scalability of cloud computing and Ortsbo's real-time translation, we were able to provide a global platform to interact with two legends of rock and roll."

Ortsbo for social media integrates seamlessly with all the most popular social networks you already use, including Facebook, Twitter, MSN, Google Talk, Yahoo! Messenger and many more. For business or personal use, Ortsbo will be launching its instant email translation plug-in Ortsbo for Outlook or "O4O" for the world's largest email platform, Microsoft Outlook. Ortsbo will initially make up to 10 Million copies of O4O available on a global basis to consumers and businesses on an introductory basis from mid June through mid September 2011. Participants and viewers of KISS Live & Global on May 20th received a sneak peek at the O4O software and user bonus program, Ortsbo Cruise Into Translation that will feature a host of exclusive prizes including major VIP packages.

Acclaimed and Emmy-nominated Producer Leslie Greif's production company Thinkfactory Media (www.thinkfactorymedia.com) produced the Ortsbo event. Thinkfactory Media is a full-service production company and creators of high quality entertainment content. Executive Producer Adam Freeman is overseeing the Ortsbo event for Thinkfactory Media.

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    About Ortsbo: www.ortsbo.com
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Ortsbo (www.ortsbo.com) enables real-time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms.

Ortsbo's real time multi-session, multi-platform and multi-lingual application connects to PC and Mac computers, mobile browsers as well as all major search engines and chat platforms including Microsoft, Google and Yahoo! along with Facebook, iChat, AIM, ICQ, Gadu-Gadu, Ovi, Lotus Sametime, LiveJournal and Tencent QQ and QQ International, China's largest chat platforms and Twitter. Ortsbo instantly provides real time translation capabilities to well over 1 billion active chat accounts in over 170 Countries / Territories.

Ortsbo, Inc. is a division of Intertainment Media Inc., a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

International rock legend, accomplished global entrepreneur and one of the world's most recognized personalities, Gene Simmons has endorsed Ortsbo.com, having signed on as a business partner and to serve as Ortsbo's official spokesperson.

The personification of today's globally connected, multi-cultural citizen, Simmons is fluent in five languages, including English, Hebrew, Hungarian, and German, as well as some Japanese and he's working to add Mandarin to his repertoire. Simmons will lend his legendary personality to help spread the word about Ortsbo's unique, translator experience platform that integrates seamlessly with the most popular social media platforms to enable users from around the world to instantly send and receive messages in their native language.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum. For more information on the Company and its properties, please visit www.intertainmentmedia.com

Headquartered in the Toronto, Canada region, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT" (TSXV: INT) and in the US under the symbol "ITMTF". Intertainment is also traded in Europe, on the Frankfurt Exchange under the symbol "I4T."

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward-looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward-looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Intertainment Media Inc. does not assume any obligation to update any forward-looking information contained in this news release.

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SOURCE Intertainment Media Inc.

For further information: Mary C. Campe of SS | PR, mcampe@sspr.com, for Intertainment Media Inc. Web Site: http://www.intertainmentmedia.com

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