New turnkey wallet powers mobile gift and loyalty programs without
special POS or handset hardware.
TORONTO, June 19, 2012 /CNW/ - Businesses that have been restricted to
card-based gift and loyalty programs because of their POS can now offer
their customers Givex's new Mobile Loyalty Wallet, a convenient, customer-centric solution for
secure mobile gift programs and rewards. It can be easily incorporated
into a merchant's mobile app, increases program participation, gives
customers a faster way to pay and uses Givex's SUN (Single Use Number)
system to mask card numbers, thereby increasing security.
Givex is a global technology company, powering next generation gift and
loyalty programs for businesses in more than 50 countries worldwide.
Givex's goal is to make adoption and mobile payment as easy as possible
for both businesses and their customers. Other mobile payment
technologies, such as NFC, are heavily dependent on phone and POS
hardware. In contrast, a Givex merchant can accept card-less gift and
loyalty transactions today by entering or scanning a consumer-generated
6-digit SUN (Single Use Number) on all Givex-enabled POS systems
without costly hardware upgrades.
Givex's innovative SUN (Single Use Number) system is distinctive in that
it not only increases security but also customer ease-of-use. Instead
of handing over full gift or loyalty card numbers at the point of sale,
which may incur fraud risk, the mobile wallet generates a unique token
each time, a SUN (Single Use Number), which is used for the
transaction. The SUN can be generated on-screen as a QR code, bar code
or 6-digit number.
While customers can access the wallet by downloading the appropriate
app, Givex can also provide a no-download version, which sits on a
mobile website and can be accessed by any phone's web browser. Givex is
opening up the new wallet capability to all clients to start
incorporating it into their programs.
Givex's technology has now significantly evolved from the first gift
card and loyalty programs that began in 1999. We now provide
customizable tools that empower businesses of all kinds to acquire new
customers, build, maintain and expand their customer database,
effectively communicate with customers, and finally understand and
reward their most loyal customers. Find out more at www.givex.com.
For further information:
Director of Marketing
877.478.7733 ext. 309