Gennum Expands Northern Europe Product Distribution by Teaming with Leading Light Technologies (L2Tek)

Extends Sales Network and Local Support into United Kingdom, Ireland and Norway for High-Speed Signal Integrity Products for Video Broadcast Equipment

BURLINGTON, ON, April 19 /CNW/ - Furthering its strategy of expanding the distribution network for its semiconductor solutions, Gennum Corporation (TSX: GND) announced today that it has added Leading Light Technologies' (L2Tek) as a design rep and distributor for its complete line of analog and mixed signal integrated circuit (IC) products in Northern Europe.

Established in 2008 and headquartered in Fleet, United Kingdom, Leading Light Technologies (L2tek) is a manufacturer's representative and technical distributor specializing in high-speed interface products, signal processing and compression products. Under the new agreement, L2Tek will provide technical sales and distribution support for Gennum's industry-leading analog and mixed signal IC solutions to customers in the United Kingdom, Ireland and Norway.

"L2Tek is excited to join forces with Gennum to provide industry-leading signal integrity IC solutions to customers within the professional video broadcast market segment," said Mark Scott-South, Managing Director, L2Tek. "Gennum's broad suite of world-class products for the video broadcast market is a perfect complement to our existing product offerings."

"Augmenting our global sales force with L2Tek underscores our commitment to our customers by providing them with local expertise and support for one of the industry's broadest video broadcast signal integrity portfolios," said Klaus Mueller, Senior Vice President of Global Sales, Gennum Corporation. "L2Tek's intimate knowledge of the needs of Northern European video broadcast equipment manufacturers will further enable them to design innovative products leveraging our ever expanding product lineup."

About L2Tek
Leading Light Technologies (L2Tek) is a distributor and representative specializing in introducing manufacturers of high speed interface products, signal processing and compression products to markets in the UK, Ireland and Norway. Their success is based on strong technical support at the design stage as well as device qualification and close cooperation with purchasing to provide elegant technical solutions, enhance the quality and reliability of their products and reduce costs.  www.l2tek.co.uk

About Gennum
Gennum Corporation (TSX: GND) designs innovative semiconductor solutions and intellectual property (IP) cores to serve the rising global demand for high-speed data transmission products in the broadcast, networking, storage and telecommunications markets.  Gennum offers proven optical, analog and mixed-signal solutions with uncompromising signal integrity to support standards such as high-definition (HD) video, Fibre Channel, InfiniBand®, Ethernet, SONET and PCI Express®.  The company is headquartered in Burlington, Canada, and has global design, research and development and sales offices in Canada, Mexico, Japan, Germany, United States, Taiwan, India and the United Kingdom. www.gennum.com.

Gennum and the Gennum logo are trademarks of Gennum Corporation.  All other product or service names are the property of their respective owners. Copyright Gennum Corporation, 2011.

SOURCE Gennum Corporation

For further information:

Gennum Media Contact
Robin Vaitonis
(480) 381-6302
Robin.vaitonis@gennum.com

L2Tek Media Contact
Mark Scott-South
+ 07515 282 184
mark@l2tek.co.uk

Profil de l'entreprise

Gennum Corporation

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