GE Mine Flight Debuts at Canada's Busiest Airport
MISSISSAUGA, ON, Sept. 21, 2012 /CNW/ - GE (NYSE: GE) Canada announces
the launch of GE Mine Flight, an interactive 3D gesture controlled
board. The first of its kind for GE in North America, Mine Flight is
located at Pearson International Airport, Terminal 1.
Beginning the week of September 17 and running through to Sunday,
November 11, Mine Flight will entertain thousands of traveler's every
day at Canada's busiest airport terminal. GE Mine Flight creates a
fully interactive 3D experience where the player flies through a
virtual mine, using their arms— outstretched like those of a bird - and
body to dive into various elements of the experience. Players collect
points along the way and their scores are ranked.
"A first for GE in North America, we were looking for a fun and
interactive way of telling GE's business story in the mining space,"
said Kim Warburton, VP Communications and Public Affairs, GE Canada.
"GE Mine Flight is also a nice addition to our Working for a Stronger
Canada brand campaign which we launched in November, 2011."
GE Mine Flight was developed and executed in cooperation with GE's
creative and media partners, BBDO and OMD along with Belgium-based
agency Brandfirst, who created the interactive 3D game.
Everyone is invited to try the experience at Pearson Terminal 1,
domestic departure area and post scores and photos to twitter or
facebook using the Mine Flight hashtag #GEmineflight.
GE Mining Background
As a longtime partner to Canada's mining industry, GE is committed to
its sustainable growth.
GE's advanced technology can help solve some of Canada's toughest mining
Generating and distributing reliable electric power.
Treating water for reuse.
Increasing productivity by improving material handling at the mine,
monitoring and controlling remote operation, building electric drive
systems for mining vehicles, transportation solutions, and underground
GE (NYSE: GE) works on things that matter. The best people and the best
technologies taking on the toughest challenges. Finding solutions in
energy, health and home, transportation and finance. Building,
powering, moving and curing the world. Not just imagining. Doing. GE
works. For more information, visit the company's website at www.ge.com.
In Canada, GE has operations across the country, including major
manufacturing, sales and service locations with 7,000 employees. For
more information on the Canadian results of the GE Global Innovation
Barometer, please visit www.ge.com/ca.
Follow GE Canada on Twitter at: http://twitter.com/GE_Canada and YouTube at http://www.youtube.com/user/GECanada
SOURCE: General Electric Canada Inc.
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