GARNIER CANADA TAKES GREENER STRIDES ANNOUNCING EXCLUSIVE PARTNERSHIP WITH TERRACYCLE®

Garnier Canada shows its commitment to sustainability through a comprehensive 'industry first' solution for all personal care and beauty packaging waste

MONTREAL, June 29, 2011 /CNW Telbec/ - Garnier Canada is making greener strides. The L'Oreal-owned brand is proud to announce an exclusive partnership with TerraCycle, one of the fastest growing green companies specializing in making consumer products from post-consumer materials. Garnier is the first in Canada to provide such a comprehensive solution to personal care and beauty packaging waste - a significant measure considering that personal care and beauty products account for 1/3 of all landfill waste worldwide.

Thousands of pieces of waste are expected to be collected by Garnier for the purposes of reducing the amount of waste sent to landfills. Through the sponsorship of worldwide Personal Care and Beauty Brigade (individuals or organizations who sign up to participate), packaging will be collected and shipped free of charge to a TerraCycle facility outside Toronto.

This program, which will recycle or reuse personal care/beauty waste that would otherwise end up in the trash, not only addresses Garnier's packaging but rather the entire industry's waste as it accepts all personal care and beauty product packaging, regardless of brand. To further incentivize participants, Garnier Canada will contribute two cents per package returned to a school or non-profit of the collector's choice.

"We are very excited about this initiative with TerraCycle here in Canada," says Sheila Morin, Marketing Director of Garnier Canada. "Garnier is committed to doing all it can to help reduce waste, not only for our products but for the entire beauty industry.  We hope that Canadians jump on board and share our excitement for this innovative program and encourage their communities to get involved."

A TerraCycle partnership represents one part of Garnier's comprehensive sustainability efforts, which also include packaging improvements and science-driven innovation. Renewable, bio-derived plastics; cardboard packaging sourced from sustainably managed forests; in-store displays made with recyclable/recycled materials; and the use of more naturally-derived ingredients are all part of Garnier's environmental target.

"It's impressive for a brand such as Garnier to take the global lead in protecting the environment through collection of their packaging," says Tom Szaky, TerraCycle CEO.  "Through the ambitious effort of having the Personal Care and Beauty Brigade, we look forward to making an impact on the amount of beauty and cosmetic packaging that is thrown away each year."

Garnier is offering more and more - new, greener products. The first to roll out was Garnier Fructis Pure Clean - a biodegradable shampoo and conditioner expected to have far-reaching impact on the haircare industry. Pure Clean shampoo (94% biodegradable) and conditioner (92% biodegradable) are non-ecotoxic and leave behind less residue and suds. The weightless formulas contain no silicone, paraben or dye. The shampoo and conditioner bottles are also made of PET, the most widely recycled plastic, and include 50% post consumer recycled plastics. The Pure Clean range also includes styling products that feature 98% naturally derived styling with no additives while delivering ultra-clean hold. Pure Clean also encourages consumers to do their part. On-pack instructions promote recycling used bottles.

To promote its TerraCycle partnership and the launch of Fructis Pure Clean shampoo, conditioner and styling products, in June 2011 Garnier will welcome to Toronto the mobile marketing program called The Cleaner Greener Tour.  Its purpose is to educate consumers to think differently about waste, and to learn simple ways to make a positive impact on the environment. The tour which kicked-off in Times Square in New York City on April 11 and made its way across the US will be in Toronto on June 29-30 at Dundas Square. Garnier Brand Ambassadors will be onsite to pass out samples of Pure Clean Shampoo/Conditioner for consumers to take home and try.

To learn more about this initiative or how to join a TerraCycle Personal Care and Beauty Brigade, visit www.garnier.ca.

About Garnier
Garnier believes in beauty through nature. Scientifically developed with selected natural ingredients, our products help you look healthy and feel better every day. Established in Paris at the turn of the 20th century, Garnier is the #1 beauty brand in France and a trusted leader throughout Europe, Asia, US, Mexico and Canada. Dedicated to providing a new vision for health with high quality beauty products, Garnier also provides a wide range of hair care, skin care and sun care products throughout the world. The Garnier family of Canadian products consists of Garnier Fructis, Garnier Fructis Style, Garnier Nutrisse, Garnier 100% Color Vibrant Colors By Nutrisse, Garnier Belle Colour, Garnier HerbaShine and Garnier Skincare. For more information, visit www.garnier.ca .

About TerraCycle®
Founded in 2001, TerraCycle (www.terracycle.ca) is the world's leader in the collection and reuse of non-recyclable post-consumer waste. TerraCycle works with over thirty major brands in the US (and in a growing number of other countries) to collect used packaging and products (chip bags, candy wrappers, juice pouches, pens, toothbrushes, etc.) that would otherwise be destined for landfills.  It repurposes that waste into new eco-friendly materials and products that are available online and through major retailers. The waste is collected through TerraCycle's Brigade programs, which are free fundraisers that pay schools and non-profits for every piece of waste they collect and return. For information on how to join a TerraCycle Brigade and on purchasing TerraCycle products please visit us at www.terracycle.ca

SOURCE Garnier

For further information:

For Media Inquiries:
Garnier Public Relations     
Katie Green, Communications Manager   
Tel: 514-799-8302
kgreen@ca.loreal.com        
TerraCycle Public Relations
Albe Zakes, VP
Mobile: 267.221.4800
Albe@terracycle.net

 


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