MONTREAL, Sept. 8, 2011 /CNW Telbec/ - As of September 7th 2011, the Garage brand known for its flirty casual fashion will be launching a
video-based contest asking its customers to showcase how they rock their Garage denim for the chance to win a VIP concert by Jason Derulo at their school.
This marks the second edition of the Get Loud series for the Garage
brand. Teen girls all across North America will be asked to upload
their denim-inspired video creations on getlouder.garage.ca. The site will allow their content to be shared with friends on
Facebook, Twitter and other social platforms. The videos submitted
will be subject to an online voting process which will begin on
September 29th and end October 17th, 2011. The top 5 videos having received the most votes will be screened
by a panel of Garage judges and Jason Derulo himself, in order to crown
the winning group, on October 21st, 2011.
The "win a VIP concert with Jason Derulo at your school" experience will
be promoted on MuchMusic, as well as radio stations and college
newspapers in select cities. In-store call-to-actions, social media hype, and other web based
initiatives have been developed to further promote the contest.
"This contest is not driven by individuals; it is driven by groups of
girls - communities that share a common passion - one which fuses their
affinity for fashion, and their love of music. We are connecting with
her like never before and once again seek to deliver an experience that
her community - her school, and her group of friends will never
forget", says Matt Hilgeman, VP Merchandising. The Get Louder contest delivers a sense of community, and promotes creativity. Stay
tuned, it's about to Get Louder.
The Garage brand, operated since 1975, has experienced unprecedented growth in the
last 5 years. Headquartered in Montreal, Quebec, Groupe Dynamite Inc.,
The parent company, operates over 270 stores across North America, with
more than 4,000 employees worldwide and representations in the United
Arab Emirates, Saudi Arabia, and additional locations planned for the
United States and the Middle East in the near future.
About Jason Derulo
The Miami-born 21-year-old's upcoming new album Future History will be released on September 27th. The highly anticipated sophomore album features the hit singles "Don't
Wanna Go Home" and "It Girl". "Don't Wanna Go Home" has spent most of
the summer as one of the Top 10 most played songs in North
America. "Don't Wanna Go Home" and "It Girl" are Derulo's first new
tracks since he established himself as a pop sensation with a string of
hits last year: "Whatcha Say" and "In My Head," which both went
3x-platinum, and "Ridin' Solo," all off his self-titled debut album,
which is certified gold in Canada. Jason Derulo has sold more than 13
million singles and 850,000 albums worldwide.
SOURCE GROUPE DYNAMITE INC.
For further information:
Event Marketing Specialist for Groupe Dynamite Inc.
Tel. (514) 733-3962 x368