Garage teams up with Jason Derulo to Get Louder

MONTREAL, Sept. 8, 2011 /CNW Telbec/ - As of September 7th 2011, the Garage brand known for its flirty casual fashion will be launching a video-based contest asking its customers to showcase how they rock their Garage denim for the chance to win a VIP concert by Jason Derulo at their school.

This marks the second edition of the Get Loud series for the Garage brand. Teen girls all across North America will be asked to upload their denim-inspired video creations on getlouder.garage.ca. The site will allow their content to be shared with friends on Facebook, Twitter and other social platforms.  The videos submitted will be subject to an online voting process which will begin on September 29th and end October 17th, 2011. The top 5 videos having received the most votes will be screened by a panel of Garage judges and Jason Derulo himself, in order to crown the winning group, on October 21st, 2011.

The "win a VIP concert with Jason Derulo at your school" experience will be promoted on MuchMusic, as well as radio stations and college newspapers in select cities. In-store call-to-actions, social media hype, and other web based initiatives have been developed to further promote the contest.

"This contest is not driven by individuals; it is driven by groups of girls - communities that share a common passion - one which fuses their affinity for fashion, and their love of music. We are connecting with her like never before and once again seek to deliver an experience that her community - her school, and her group of friends will never forget", says Matt Hilgeman, VP Merchandising. The Get Louder contest delivers a sense of community, and promotes creativity. Stay tuned, it's about to Get Louder.

About Garage

The Garage brand, operated since 1975, has experienced unprecedented growth in the last 5 years. Headquartered in Montreal, Quebec, Groupe Dynamite Inc., The parent company, operates over 270 stores across North America, with more than 4,000 employees worldwide and representations in the United Arab Emirates, Saudi Arabia, and additional locations planned for the United States and the Middle East in the near future.

About Jason Derulo

The Miami-born 21-year-old's upcoming new album Future History will be released on September 27th. The highly anticipated sophomore album features the hit singles "Don't Wanna Go Home" and "It Girl". "Don't Wanna Go Home" has spent most of the summer as one of the Top 10 most played songs in North America. "Don't Wanna Go Home" and "It Girl" are Derulo's first new tracks since he established himself as a pop sensation with a string of hits last year: "Whatcha Say" and "In My Head," which both went 3x-platinum, and "Ridin' Solo," all off his self-titled debut album, which is certified gold in Canada. Jason Derulo has sold more than 13 million singles and 850,000 albums worldwide.

SOURCE GROUPE DYNAMITE INC.

For further information:

Annie-Claude Dion
Event Marketing Specialist for Groupe Dynamite Inc.
Tel. (514) 733-3962 x368
E-mail: adion@dynamite.ca

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GROUPE DYNAMITE INC.

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