Future Shop launches def-defying Casio TRYX® in Canada

Revolutionary TRYX® camera available only at all Future Shop stores and Futureshop.ca

Announcement Highlights:

  1. Casio TRYX® is now available in Canada, only at Future Shop and www.futureshop.ca for $269.99.
  2. TRYX® is an award-winning 12.1 megapixel camera with a sleek, innovative design that allows users to turn, twist, hang and stand the camera to capture images at nearly any angle.
  3. This is a camera which was designed specifically to meet the needs of the creative and connected consumer, looking for a unique digital imaging experience and a camera to compliment their lifestyle and personality.

BURNABY, BC, April 28 /CNW/ - Future Shop, Canada's largest retailer and e-tailer of consumer electronics, is ushering a new era in digital imaging by announcing today the exclusive availability of the Casio TRYX®   in Canada.  TRYX® is an award-winning 12.1 megapixel camera with a sleek, innovative design that allows users to turn, twist, hang and stand the camera to capture images at nearly any angle.  It is fully-loaded and packed to the brim with a full range of functions, such as Slide Panorama and slow-motion video recording, which users can take advantage of to boost their creativity and truly express themselves through images.

"We're thrilled of our exclusive partnership with Casio to offer Canadians the chance to experience this impressive and distinctive new camera," said Todd Empey, Vice President of Store Operations, Future Shop.  "Exhibiting a revolutionary design, the TRYX® can turn, twist, hang and stand to get shots you never believe from angles you never thought possible. It can even stand on its own so you don't need a tripod when taking group shots."

The Casio TRYX® body can also be adjusted so that users can record full-HD, 1080p video (30fps) with the traditional feel of a dedicated camcorder, either in a left- or right-handed grip, or used vertically, like a pocket camcorder.  Its 21mm ultra-wide angle lens takes slow-motion video and 360-degree panoramic vistas while recognizing moving objects and faces to limit distortion and blurring.  Housed within TRYX®'s rotating, three-inch LCD screen (460K pixels / 3:2 aspect ratio) is the camera's intuitive touch-screen interface which puts all camera controls at the user's fingertip. Users can now configure the self-timer using their finger to designate an area in the frame on the LCD where TRYX® needs to monitor for motion.

Casio also preloaded the TRYX® with software that facilitates the uploading of images and video directly to the Internet, including many of today's most popular social networking platforms such as Facebook, Flickr and YouTube.   With TRYX®, consumers can do more and capture their photographic lives in ways never seen before.

"TRYX® is truly a remarkable camera and its launch is a defining moment for Casio and Future Shop," said Mike Powers, Vice President of Sales and Marketing, Casio Canada. "TRYX® brings unparalleled innovation and versatility straight to consumers' hands with a radical new design. This is a camera which was designed specifically to meet the needs of the creative and connected consumer, looking for a unique digital imaging experience and a camera to compliment their lifestyle and personality. We're pleased Future Shop is a partner who with their deep insight in the digital imaging space and knowledge of their Product Experts can help us share the wonders of TRYX® to customers."

The Casio TRYX® retails for $269.99 and is available for pre-order now at www.futureshop.ca and launches at all Future Shop locations on April 29, 2011. It is available in black and white.

About Future Shop
With 146 stores across the country and the nation's premier web store (www.futureshop.ca), Burnaby, BC-based Future Shop is Canada's largest retailer and e-tailer of consumer electronics. The company employs more than 10,000 technology enthusiasts, has enabled its website, Futureshop.ca, to deliver unparalleled content about the products it sells. Futureshop.ca also hosts an online community forum called Tech Yeah, where technology beginners and tech-savvy experts can exchange ideas, reviews, tips and read blogs by industry experts (www.futureshop.ca/techyeah). As a proud corporate citizen, Future Shop has developed solutions to recycle used electronics and is committed to employee volunteerism and supporting non-profit organizations dedicated to transforming local youth into Future Leaders (see www.futureshop.ca/futuregeneration).

SOURCE Future Shop

For further information:

Media contact:
Elliott Chun, Communications Manager │Future Shop │echun@futureshop.com │604.412.1764
Press room: www.futureshop.ca/media
Facebook: http://www.facebook.com/FutureShop
Twitter:

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