Forevermark Diamonds Expand To Canada, Celebrates At Toronto International Film Festival

The Cast of Anna Karenina, Olivia Williams and Other Stars Wore Forevermark for their Canadian Premieres

TORONTO, Sept. 12, 2012 /CNW/ - Forevermark, the new brand from the De Beers group of companies, will be available in carefully selected Canadian retailers for the first time this fall. To kick off the launch of Forevermark Canada, Forevermark celebrated with the cast of Anna Karenina, including Keira Knightley, Jude Law and Olivia Williams, at the Soho House Toronto On Friday, September 7 during the Toronto International Film Festival.

(Photo: http://photos.prnewswire.com/prnh/20120912/NY73112 )

While in Toronto, several stars chose to don the beautiful, rare and responsibly sourced Forevermark diamonds while on the red carpet. Olivia Williams, Anna Kendrick, and Miaka Monroe all sparkled in Forevermark diamond jewelry.

Who: Actress Olivia Williams

What: Hyde Park on Hudson Premiere

When: Monday, September 10, 2012

The Look:

  • A. Link for Forevermark 16.42 ctw Bubbles® Cuff set in Platinum

***

Who: Actress Anna Kendrick

What: End of Watch Premiere

When: Saturday, September 8, 2012

The Look:

  • A. Link for Forevermark 2.36 ctw Halo Studs set in 18k White Gold

***

Who: Actress Maika Monroe

What: At Any Price Premiere

When: Sunday, September 9, 2012

The Look:

  • Mimi So for Forevermark 3.11 ctw Pyramid Ring with One Ideal Diamond and Pave Diamonds set in 18k White Gold
  • Forevermark 4.06 ctw Round Halo Drop Earrings set in 18k White Gold

Twenty-eight jewelers from across Canada have been selected as the first retailers to carry Forevermark. Forevermark diamonds are only eligible to be Forevermark if they have met strict standards of business, social and environmental integrity at every step of their journey. This is the first time these rare, beautiful jewels will be available in Canada.

A majority of the Forevermark diamonds will originate from the De Beers Canada Snap Lake Mine in the NWT and the Victor Mine in Ontario, before being cut and polished by Vancouver-headquartered Crossworks Manufacturing Ltd. at its facilities in Sudbury, ON and Yellowknife, NWT. These Canadian diamonds are among the most sought after in the world, as they are genuine, natural, untreated, responsibly sourced, and contribute to surrounding communities in which they are mined, cut and polished.

ABOUT FOREVERMARK

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number.

Forevermark is a diamond brand from the De Beers group of companies and as such, benefits from over 120 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewelers.

FOREVERMARK INSCRIPTION & GRADING

Less than one per cent of the world's diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual identification number. Invisible to the naked eye, the inscription is made using bespoke technology from the De Beers group. It is also recorded on the personalized Forevermark identification card which comes with each and every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewelers. It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading Report. It is an accurate blueprint of the qualities - cut, color, clarity and carat weight of each Forevermark diamond. The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine.

For more information and to find your nearest Forevermark Jeweler offering Forevermark Grading Reports go to www.forevermarkdiamond.com/ca.

SOURCE: Forevermark

For further information:

Adelaide Polk-Bauman, +1-646-339-6840, Adelaide@Forevermark.com

http://www.forevermarkdiamond.com/ca/

http://photos.prnewswire.com/prnh/20120912/NY73112

PRN Photo Desk, photodesk@prnewswire.com

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