Campaign highlights the importance of voting among youth, people helped
by food banks and other groups too often left outside the political
To view the Social Media Release, click here: http://smr.newswire.ca/en/food-banks-canada/food-banks-canada-boys-and-girls-clubs-of-canada
TORONTO, April 26 /CNW/ - Food Banks Canada, Boys and Girls Clubs of
Canada and Meal Exchange have partnered on an innovative campaign to
increase voting participation among youth, and among people assisted by
food banks. Recent federal election participation has been historically
low, and voting among both youth and low income Canadians tends to be
lower than average.
With support from the creative minds at Ogilvy Action, the non-partisan
campaign builds on a series of messages in a fun yet engaging way in
order to capture the attention of voters who have historically been
marginalized politically. The campaign is being used by Food Banks
Canada, Boys and Girls Clubs of Canada and Meal Exchange to encourage
Canadians to vote and have a say in the direction of the country.
Materials are available in posters, web banners and e-cards. To access
the campaign materials, please visit www.foodbankscanada.ca/election2011.
To learn more about the partner organizations, please visit www.bgccan.com, www.foodbankscanada.ca, and www.mealexchange.com.
/NOTE TO EDITORS: Media Assets accompanying this story are available as
SOURCE Food Banks Canada
For further information:
Marzena Gersho, Food Banks Canada, 647-242-5919 (mobile) or (416) 203-9241, ext. 28 (office), firstname.lastname@example.org .
Dave Kranenburg, Meal Exchange, 416-657-4489 ext. 1, email@example.com .
Laura Regu, Media Relations Specialist/Writer, National Communications, Boys and Girls Clubs of Canada
905-477-7272, ext 270, firstname.lastname@example.org .