Flavourful blonde is added to line-up of Rickard's family of beers

Launch of new Rickard's Blonde in Atlantic Canada and Quebec

TORONTO, June 6, 2011 /CNW Telbec/ - Rickard's Blonde is set to premiere today in the Atlantic Provinces and Quebec. This German-style pilsner has been brewed to appeal to specialty beer enthusiasts in search of a full-flavoured, yet accessible beer. The advent of Rickard's Blonde represents a harmonious addition to the well-rounded Rickard's brand portfolio which includes Rickard's Red, Rickard's White and Rickard's Dark.

Recognized for their uniquely distinctive flavours, Rickard's beers are increasingly popular and reflect consumer interest in more refined brews. What makes Rickard's Blonde special is the unique blend of four hops that is used to infuse the liquid, lending the beer a refreshingly flavourful taste and clean, balanced finish. "Our new German-style pilsner boasts a pleasant floral aroma and lively hop character.  It is indeed the one beer in our Rickard's portfolio which includes the highest concentration of hops," commented David Hamel, Master Brewer with Molson Coors.

Rickard's front and centre in food pairing initiatives
Chef Richard Julien, owner and creator of Chef Live, one of the leading Culinary Entertainment company's in Canada, enjoyed experimenting with Rickard's Blonde and the flavour opportunities it presents.  "Over the past few years, specialty beers have earned themselves a place in cooking circles.  Rickard's blonde has inspired me to create a number of new recipes.  I sometimes use it as an ingredient or I recommend it as the perfect pairing to one of my culinary creations," explained Chef Julien.  "The pronounced hops character of this beer goes particularly well with white meat and sausages. Using Rickard's Blonde, I have developed a glaze for pork tenderloin, which I'm certain will be a hit this summer on grills in Atlantic Canada!" added Chef Julien.

Rickard's Blonde is available as of today in grocery stores, convenience stores, restaurants and bars across the Atlantic Provinces and Quebec. For further details, log on to www.rickards.ca or check out our Facebook page at http://www.facebook.com/home.php#!/RickardsCanada.

About Molson Coors Canada
Proud of its roots which date back to 1786, Molson Coors Canada this year celebrates 225 years of history. Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the US, UK and Asia. The Company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio which includes Molson Canadian, Coors Light, Molson Export, Molson Dry, Rickard's and Molson M. Molson Coors Canada also partners with other leading brewers to offer global brands such as Heineken, Corona, Miller Genuine Draft, and Foster's Lager. Molson employs 3000 Canadians, operates seven breweries, including the Creemore and Granville Island boutique breweries, and invests in communities from coast to coast through various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting products and events in a responsible manner.

SOURCE Molson Coors Canada

For further information:

Source: 
Forest Kenney
Manager of External Communications
Molson Coors Canada

Information:
Stacey Flowers or Alison Dresser
Environics Communications
416-920-9000
sflowers@environicspr.com or adresser@environicspr.com


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