Known for quality, safety and ingenuity, Fisher-Price introduces its
2011 Initiatives that engage Canadian moms and their Babies to Play,
Laugh and Grow together
TORONTO, May 2 /CNW/ - Fisher-Price unveils its much-anticipated 2011
product line up and communications platform to Canadians from
coast-to-coast this month, with a variety of initiatives centered
around one theme - Developmental Milestones. Partnering with the real
experts - moms - Fisher-Price recognizes and celebrates the key
milestones in a young child's life, and associates specific toys with
each, helping children to grow, develop and reach their milestones
through experience and play. Over the next year, Fisher-Price will
execute a series of programs and initiatives that celebrate
developmental milestones with an innovative microsite, an exciting new
Mom Ambassador program and a Celebrating Milestones contest exclusive
Fisher-Price Milestones Platform
From crawling to walking to talking, every child goes through milestone
moments at various stages of development. To celebrate these memorable
times, Fisher-Price is thrilled to launch its 2011 Milestones campaign
to educate mothers on the exciting range of Fisher-Price toys that are
designed to encourage baby's development through each and every age and
"For over 80 years, Fisher-Price has been creating products that are
innovative, entertaining and educational for babies, toddlers and
mothers. With our Milestones campaign, Fisher-Price recognizes that all
young children reach their milestones at various times and that
children at different stages can use different toys that fit their
needs at that moment" said Dr. Deborah S. Weber, Senior Manager - Child
Research Department for Fisher-Price and a mother of two young
children. "We want to encourage moms to explore their child's
milestones and share their experiences with them every step of the way
The eight Fisher-Price milestones are listed below with tips from Dr.
Weber for each on how to aid a young child's development:
Soothe: Soothe and entertain your baby right from birth with lights, sounds,
music and motion. Products with these features help soothe babies to
sleep and can also help to enhance their development.
*Dr. Weber's tip: Keep your baby close to you in a swing or bouncer when you are doing
things around the house such as cooking or laundry. It will make them
feel comfortable and confident to know that mom is by their side.
Sense: Pave the way for the development of thinking skills by stimulating your
baby's senses. Introducing a wide variety of sights, sounds and
textures will allow this to happen.
*Dr. Weber's tip: Establish a routine with your baby by putting on a soothing mobile at
the same time every night. When your baby hears a familiar tune or
sees a familiar visual, they will know it is bedtime and will feel
soothed and relaxed.
Move: Engage your baby in active games to exercise gross motor skills. It is
never too early to get them on their toes - encourage walking with fun
push or pull toys!
*Dr. Weber's tip: The Musical Activity Walker and Stride-to-Ride™ Dino can help your
child practice balance and walking on little excursions through the
house. Clear a path so there are no obstacles in the way.
Discover: As your child explores how things work, they will make new discoveries
every day. These magical moments will boost their self-confidence and
contribute to the critical development of self-control.
*Dr. Weber's tip: These toys encourage babies to reach and bat, or enjoy lively put and
take play. Encourage your baby to keep trying while attempting to
master a new skill...then offer plenty of praise as a reward for
success! The confidence you build now sets the stage for success
Socialize: Playing together, sharing and saying "please" and "thank you" are all
important parts of expressing emotions, bonding and developing
friendships. Toys that encourage children to imitate real life through
imaginative play allow children to discover the world around them, at a
level they can understand.
*Dr. Weber's tip: Give your child ideas of how to play. Pick up a teacup from the Magical
Tea for Two play set and demo the give-and-take of conversation. For
example, "Would you like some tea?" "Yes please"
Learn: Letters, numbers, shapes and colours - It may look like your child is
just playing, but being exposed to a wide variety of visual stimuli
actually aids in their learning and development. Familiarise your
little one with these concepts for later learning.
*Dr. Weber's tip: Encourage your child to play with toys in different ways. Be sure to
join in the play with them and show them all of the special features of
the toys including the lights, sounds, different shapes, colours and
interaction, as seen with the Fun with Friends™ Musical Table.
Create: Ideas lead to creation. Choose activities that will encourage creative
problem-solving, strengthen hand-eye coordination and let children
express themselves. Toys that encourage achievement - crayons, dress-up
clothes and blocks - provide rich creative-play opportunities, as they
promote experimentation and self-assurance.
*Dr. Weber's tip: Discover your toys together! With the Building sets, build alongside
your child. Count and describe the blocks as you build..."one, two,
three yellow blocks!" Show them how to create different patterns,
shapes, and towers.
Imagine: As toddlers develop the ability to imitate, the big world around them
starts to make sense. Toys and games that focus primarily on common
experiences, strengthen the development of social and emotional skills,
including empathy and compassion. Imitation and fantasy play promotes
the healthy development of hand-eye coordination and spatial abilities.
*Dr. Weber's tip: This is a magical time for your child. Encourage them to use their
imaginations and take on different roles. The possibilities are
Play. Laugh. Grow. with Fisherpriceplay.ca
Fisher-Price introduces fisherpriceplay.ca, a site where moms and gift-givers can easily find the right toy that
matches the recipients' developmental milestone. Also on the site is a Fisher-Price Play Panel, comprised of eight Canadian moms from various locales across Canada
that test Fisher-Price toys with their little ones and will blog and
tweet about their experiences. Canadians can "meet the moms" virtually
on the site by reading their bios and reviewing their posts.
Fisher-Price encourages all Canadian moms to join in on the
conversation and register on-line to receive play-time tips as well as
special offers from Fisher-Price Canada.
"Becoming a Fisher-Price Canada Mom Ambassador was an easy fit for me,
given Fisher-Price is a brand I have used with my kids for many years,"
said Tammi, Fisher-Price Mom Ambassador, blogger at MyOrganizedChaos.net and mother of three young children from Red Deer, Alberta. "I look
forward to sharing my family's experiences with the products to other
moms around the country."
Celebrating Milestones Contest
With Mother's Day just around the corner, Fisher-Price wants to celebrate moms and their tots with its new
Celebrating Milestones contest. Canadian moms and caregivers are
invited to register information about themselves and their children on fisherpriceplay.ca for a chance to win a "Celebrating Milestones" prize pack of
Fisher-Price toys valued at $200, plus a spa gift card valued at $200
for mom to get pampered for all of her efforts. One prize pack will be
given away each month for a total of six months. Winners will be drawn
on the last day of each month, starting on May 31 until October 31,
2011. Winners will be contacted directly by email, and may be asked to
share a special milestone story at that time.
"As a leader in the toy category, Fisher-Price recognizes what moms want
for their babies and toddlers when it comes to playtime and helping
them grow and develop through play," said Riza Javellana, mother of two
young children and Manager - Marketing for Fisher-Price. "This year,
with the Celebrating Milestones contest, Fisher-Price not only
recognizes what moms want for their children when it comes to play, but
rewards the special milestone moments moms and their little ones share
and discover together that contribute to their child's overall growth
To help launch the milestone program across the country, Fisher-Price
has developed special PlayCentral kiosks that will be set up during
special events and in malls across Canada from March to November 2011
that give mall-goers access to a fun-filled space where children can
play with the latest and greatest Fisher-Price toys while moms can
receive information on the latest products through catalogues and by
using the Fisher-Price touch-screen Toy Selectors.
For more information on the Fisher-Price milestones platform or any
other of the program initiatives mentioned above, please visit fisherpriceplay.ca or fisher-price.ca.
Fisher-Price, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT) located
in East Aurora, N.Y., is the leading brand of infant and preschool toys
in the world. The Company has an 80-year legacy of high quality toys
that enhance early childhood development. Its often-emulated Play
Laboratory was the first child research center of its kind in the toy
industry, allowing researchers to observe the way children play and how
play benefits their development. Some of the Company's best-known
"classic" brands include Little People®, Power Wheels® and
View-Master®. Fisher-Price is also a leading developer of baby gear
products (infant swings, bouncers, high chairs, nursery monitors), as
well as a wide array of character-based toys inspired by high quality
children's programming such as Thomas & Friends, Dora the Explorer™ and
Mickey Mouse Clubhouse. The Company's web site, fisher-price.com, provides valuable information and resources to parents.
Mattel, Inc., (NASDAQ: MAT) (mattel.com) is the worldwide leader in the design, manufacture and marketing of
toys and family products. The Mattel family is comprised of such
best-selling brands as Barbie® the most popular fashion doll ever
introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco®
R/C, as well as Fisher-Price® brands, including Little People®, Power
Wheels® and a wide array of entertainment-inspired toy lines. In 2010,
Mattel was named as one of FORTUNE Magazine's "100 Best Companies to
Work For" for the third year in a row, and was ranked among Corporate
Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is
recognized among the "World's Most Ethical Companies." With worldwide
headquarters in El Segundo, California, Mattel employs approximately
27,000 people in 43 countries and territories and sells products in
more than 150 nations.
SOURCE Fisher-Price Canada, Inc.
For further information:
For more information on the Fisher-Price milestones platform or any other of the program initiatives mentioned above, please contact:
Lindsay Ringuette, GCI Group: email@example.com or 416-486-5922
Amanda Dipasquale, GCI Group: firstname.lastname@example.org or 416-486-8919