ALBERTA, Feb. 1 /CNW/ - As Alberta continues to be gripped by winter's
icy touch, the Finding Balance campaign will recharge once again to remind seniors across the province
about how they can prevent a fall before it happens and educate them on
how to get up if a fall occurs. The Finding Balance campaign was developed by founding partners the Alberta Centre for
Injury Control & Research (ACICR) and the Alberta Medical Association
This recharge celebrates the expansion of the campaign's core messages
into 10 different languages, which will be available to multicultural
communities across the province. By working with the Multicultural
Health Brokers Co-operative and other translators, Finding Balance was able to translate a variety of educational materials for a broader
audience in order to better communicate and raise awareness amongst all
seniors about falls.
"We feel it's important to expand our message base, especially as the
boomer generation continues to be the largest aging population to
date," says Kathy Belton, ACICR Associate Director. "In order for Finding Balance to continue being effective at communicating with seniors, we needed to
ensure we had the right resources to speak to a variety of cultural
communities across Alberta. Our materials now reflect the diversity of
As adults age, they are at a higher risk of falling and suffering an
injury - often with devastating consequences. Falls are the leading
cause of serious injuries in older adults. Every year, 1 in 3 Alberta
seniors will fall. Falls are highly preventable, however.
"With the freezing and thawing taking place across Alberta at this time
of year, the Finding Balance messages are especially important, particularly for our senior
population," says Dr. Lyle B. Mittelsteadt, AMA's Senior Medical
Advisor in Professional Affairs. "We want to emphasize the importance
of staying injury-free by wearing appropriate winter footwear and
watching for icy sidewalks and roadways when walking outside."
The Finding Balance campaign, which involves provincial organizations, professional
associations, personnel from health zones and others, focuses on
raising awareness among seniors about proven falls prevention
interventions such as keeping active to maintain strength and balance,
reviewing medications, making one's home safer and watching one's step
inside and outside.
Finding Balance is sponsored by ACICR, AMA, the Government of Alberta, Physiotherapy
Alberta - College + Association, Alberta Blue Cross, Alberta
Therapeutic Recreation Association, the College and Association of
Registered Nurses of Alberta, the Professional Association of Resident
Physicians of Alberta and McCallum Printing.
To obtain resources, get involved and to learn more, please visit www.findingbalancealberta.ca or follow Finding Balance on Twitter at www.twitter.com/stopfalls.
SOURCE Finding Balance
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