Finding Balance Extends its Reach this Winter

ALBERTA, Feb. 1 /CNW/ - As Alberta continues to be gripped by winter's icy touch, the Finding Balance campaign will recharge once again to remind seniors across the province about how they can prevent a fall before it happens and educate them on how to get up if a fall occurs. The Finding Balance campaign was developed by founding partners the Alberta Centre for Injury Control & Research (ACICR) and the Alberta Medical Association (AMA).

This recharge celebrates the expansion of the campaign's core messages into 10 different languages, which will be available to multicultural communities across the province. By working with the Multicultural Health Brokers Co-operative and other translators, Finding Balance was able to translate a variety of educational materials for a broader audience in order to better communicate and raise awareness amongst all seniors about falls.

"We feel it's important to expand our message base, especially as the boomer generation continues to be the largest aging population to date," says Kathy Belton, ACICR Associate Director. "In order for Finding Balance to continue being effective at communicating with seniors, we needed to ensure we had the right resources to speak to a variety of cultural communities across Alberta. Our materials now reflect the diversity of our province."

As adults age, they are at a higher risk of falling and suffering an injury - often with devastating consequences. Falls are the leading cause of serious injuries in older adults. Every year, 1 in 3 Alberta seniors will fall. Falls are highly preventable, however.

"With the freezing and thawing taking place across Alberta at this time of year, the Finding Balance messages are especially important, particularly for our senior population," says Dr. Lyle B. Mittelsteadt, AMA's Senior Medical Advisor in Professional Affairs. "We want to emphasize the importance of staying injury-free by wearing appropriate winter footwear and watching for icy sidewalks and roadways when walking outside."

The Finding Balance campaign, which involves provincial organizations, professional associations, personnel from health zones and others, focuses on raising awareness among seniors about proven falls prevention interventions such as keeping active to maintain strength and balance, reviewing medications, making one's home safer and watching one's step inside and outside.

Finding Balance is sponsored by ACICR, AMA, the Government of Alberta, Physiotherapy Alberta - College + Association, Alberta Blue Cross, Alberta Therapeutic Recreation Association, the College and Association of Registered Nurses of Alberta, the Professional Association of Resident Physicians of Alberta and McCallum Printing.

To obtain resources, get involved and to learn more, please visit www.findingbalancealberta.ca or follow Finding Balance on Twitter at www.twitter.com/stopfalls.


SOURCE Finding Balance

For further information:

Marcus Gurske:
780-699-6850  marcus@playitbyearproductions.com
Yuri Wuensch:
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