Accepting Entries From Across Canada Until May 13
NASHVILLE, TN, April 26 /CNW/ - Canadian students interested in college
scholarships, seeing their work on television and educating their peers
have the opportunity to do all three through the Bridgestone Americas
Safety Scholars Video Contest.
The contest, which is part of Bridgestone's teen safety education
initiatives, is accepting video entries until May 13. Entrants create
a short automotive safety-themed video that encourages their peers to
make better decisions behind the wheel —ultimately making the roads
safer for everyone. The top 10 videos are posted online for the public
to vote on, and the three videos that receive the most votes win the
grand prize: a $5,000 college scholarship (Canadian winners will
receive a $5,000 cash prize) and a free set of tires.
Due to increasing popularity of the program, Bridgestone elected to open
the 2011 Safety Scholars contest to Canadian residents ages 16 to 21
(excluding Quebec) this year.
In addition to the scholarship, each Safety Scholars winner has the
chance to have his or her video used as a public service announcement
(PSA) on television stations across the United States. Videos from the
2009 Safety Scholars Contest aired more than 21,000 times, and in the
first five months of the 2010 Safety Scholars PSA campaign, the spots
have already aired more than 16,000 times—which demonstrates that
people are eager to hear relevant messages on this issue.
The 2010 winners utilized personal testimonies, dramatic narratives,
humor and other creative formats to deliver powerful messages about
"Sadly, car crashes claim the lives of more 16- to 21-year-olds than any
other cause. But we've discovered that there are many members of this
same demographic who are dedicated to changing that statistic," said
Angela Patterson Sikes, who coordinates digital media and teen driver safety
initiatives for Bridgestone Americas.
"Over the past four years, we have seen young drivers channel their
passion, creativity and talent into creating videos that help educate
their peers. We're honored to serve as the vehicle for these messages,
and are proud to continue to provide a place for teens to speak their
mind on these important issues."
2011 Contest Details:
Videos must be 25 or 55 seconds in length.
Entrants can submit their videos now through May 13 at safetyscholars.com.
A panel of judges will select 10 finalists based on the following
criteria: how well the video compels viewers to be more
safety-conscious when using their vehicles and how well the video
effectively and creatively communicates its message.
The 10 finalist videos will be posted on safetyscholars.com in addition to YouTube, Twitter and Facebook on July 15. The general public will then select grand prize winners
through online voting at safetyscholars.com.
Official rules with complete entry, eligibility and prize details are
available on safetyscholars.com.
Votes will be tallied and grand prize-winning videos will be announced
on June 28 at safetyscholars.com.
In addition to Safety Scholars, Bridgestone Americas has invested in a
number of innovative driving and tire safety education initiatives
specifically targeted at young drivers. The Bridgestone brand serves as
presenting national sponsor of Driver's Edge, a hands-on safe driving
course that's offered free of charge to teens in select U.S. cities.
Bridgestone Americas has also aired a series of tire safety public
service announcements featuring Mario Andretti, legendary racer and
Firestone spokesman. The company has also created a website — www.teensdrivesmart.com— to provide online resources to young drivers to help them become
better, safer drivers.
About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S.
subsidiary of Bridgestone Corporation, the world's largest tire and
rubber company. BSAM and its subsidiaries develop, manufacture and
market a wide range of Bridgestone, Firestone and associate brand tires
to address the needs of a broad range of customers, including
consumers, automotive and commercial vehicle original equipment
manufacturers, and those in the agricultural, forestry and mining
industries. The companies are also engaged in retreading operations
throughout the Western Hemisphere and produce air springs, roofing
materials, and industrial fibers and textiles. The BSAM family of
companies also operates the world's largest chain of automotive tire
and service centers. Guided by its One Team, One Planet message, the
company is dedicated to achieving a positive environmental impact in
all of the communities it calls home.
Please visit www.safetyscholars.com for more information. For broadcast-quality logos, digital photos
and/or video, please visit www.bridgestoneamericasmedia.com.
SOURCE Bridgestone Canada Inc.
For further information: