Fifth Annual Bridgestone Americas Safety Scholars Video Contest

Accepting Entries From Across Canada Until May 13

NASHVILLE, TN, April 26 /CNW/ - Canadian students interested in college scholarships, seeing their work on television and educating their peers have the opportunity to do all three through the Bridgestone Americas Safety Scholars Video Contest.

The contest, which is part of Bridgestone's teen safety education initiatives, is accepting video entries until May 13.  Entrants create a short automotive safety-themed video that encourages their peers to make better decisions behind the wheel —ultimately making the roads safer for everyone. The top 10 videos are posted online for the public to vote on, and the three videos that receive the most votes win the grand prize: a $5,000 college scholarship (Canadian winners will receive a $5,000 cash prize) and a free set of tires.

Due to increasing popularity of the program, Bridgestone elected to open the 2011 Safety Scholars contest to Canadian residents ages 16 to 21 (excluding Quebec) this year.

In addition to the scholarship, each Safety Scholars winner has the chance to have his or her video used as a public service announcement (PSA) on television stations across the United States. Videos from the 2009 Safety Scholars Contest aired more than 21,000 times, and in the first five months of the 2010 Safety Scholars PSA campaign, the spots have already aired more than 16,000 times—which demonstrates that people are eager to hear relevant messages on this issue.

The 2010 winners utilized personal testimonies, dramatic narratives, humor and other creative formats to deliver powerful messages about auto safety.

"Sadly, car crashes claim the lives of more 16- to 21-year-olds than any other cause. But we've discovered that there are many members of this same demographic who are dedicated to changing that statistic," said Angela Patterson Sikes, who coordinates digital media and teen driver safety initiatives for Bridgestone Americas.

"Over the past four years, we have seen young drivers channel their passion, creativity and talent into creating videos that help educate their peers. We're honored to serve as the vehicle for these messages, and are proud to continue to provide a place for teens to speak their mind on these important issues."

2011 Contest Details:

  • Videos must be 25 or 55 seconds in length.
  • Entrants can submit their videos now through May 13 at safetyscholars.com.
  • A panel of judges will select 10 finalists based on the following criteria: how well the video compels viewers to be more safety-conscious when using their vehicles and how well the video effectively and creatively communicates its message.
  • The 10 finalist videos will be posted on safetyscholars.com in addition to YouTube, Twitter and Facebook on July 15. The general public will then select grand prize winners through online voting at safetyscholars.com.
  • Official rules with complete entry, eligibility and prize details are available on safetyscholars.com.

The Results:
Votes will be tallied and grand prize-winning videos will be announced on June 28 at safetyscholars.com.

In addition to Safety Scholars, Bridgestone Americas has invested in a number of innovative driving and tire safety education initiatives specifically targeted at young drivers. The Bridgestone brand serves as presenting national sponsor of Driver's Edge, a hands-on safe driving course that's offered free of charge to teens in select U.S. cities. Bridgestone Americas has also aired a series of tire safety public service announcements featuring Mario Andretti, legendary racer and Firestone spokesman. The company has also created a website — www.teensdrivesmart.com— to provide online resources to young drivers to help them become better, safer drivers.

About Bridgestone Americas, Inc.:
Nashville, Tenn.-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

Please visit www.safetyscholars.com  for more information. For broadcast-quality logos, digital photos and/or video, please visit www.bridgestoneamericasmedia.com.

SOURCE Bridgestone Canada Inc.

For further information:

John Lindo
647-893-1741

Profil de l'entreprise

Bridgestone Canada Inc.

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