FIFA and Astral join forces in presenting the 29th Festival

MONTREAL, Feb. 24 /CNW Telbec/ - The International Festival of Films on Art (FIFA) is pleased to announce that its 29th edition will be presented in conjunction with Astral. Entering into its first partnership with this event, Astral will be awarding the 2011 Grand Prix.

"With its high-calibre media partners, FIFA can only rejoice at adding a new collaborator to help it with its mission of disseminating films on art," enthuses René Rozon, FIFA's founding director. "Astral will no doubt help us to reach a wider public, in both the Francophone and Anglophone communities of Quebec."

"Astral has a long tradition of partnerships with cultural institutions and organizations promoting what is best in our culture," affirms Jacques Parisien, Executive Vice-President and Chief Operating Officer of Astral. "We are therefore extremely proud to be associated with the 29th edition of FIFA, and to help the public discover the world's finest films on art."

A cross-platform publicity campaign will be conducted in March via the media properties of Astral in Montreal.

The 29th International Festival of Films on Art will take place in Montreal from March 17 to 27, 2011.

The International Festival of Films on Art (FIFA) is a non-profit organization devoted to the promotion and presentation of the finest productions on art and media art. An eleven-day competitive festival, it is the most important annual event of its kind in the world. FIFA has become a focal point for artists and artisans from the art and film communities, as well as for art and cinema enthusiasts. Subscribe to our free newsletter or follow us on our social media: www.artfifa.com.

Astral Media Inc. (TSX : ACM.A/ACM.B) is a leading Canadian media company, reaching people through a combination of highly targeted media properties in television, radio, out-of-home advertising, and digital media. With 21 television services, the Company is the country's largest broadcaster of English- and French-language pay and specialty television services. Astral is also Canada's largest radio broadcaster with 83 licensed radio stations in 50 markets in Canada. Year after year, Astral's stations and Harold Greenberg Fund contribute over $170 million to the development and acquisition of programming, original productions, while supporting Canadian musical talents. To find out more about Astral and its contributions to culture, visit astral.com.

SOURCE ASTRAL MEDIA INC.

For further information:

Media Relations:

                    FIFA: Astral:
  Dyllan Labonté   
Alain Labonté Communications     
514-523-9922   
dyllan@alainlabonte.ca
Hugues Mousseau
514-939-5000
hmousseau@astral.com

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