Family Channel Launches What's Up, Stand Up! Campaign for Bullying Awareness Week

Ninth-annual Bullying Awareness Week Features Dedicated Programming, A Campaign Anthem and In-school Rallies

TORONTO, Sept. 8, 2011 /CNW Telbec/ - Family Channel goes behind the news desk this fall as it prepares for the ninth-annual Bullying Awareness Week. From November 14-20 Family's campaign, this year named What's Up, Stand UP!, will focus on the important issue of bullying through a week of special programming, online chats with Family stars and trained counselors as well as three Stand UP! in-school rallies. Family.ca is now accepting entries for students to win a rally for their school.

What's Up, Stand UP! will see the annual weeklong campaign kick off on Monday, November 14 with an evening of reports, interviews and special episodes all anchored by the cast of Family's What's Up, Warthogs! From 4:00 p.m. - 8:00 p.m. ET/PT, the West Hills High news desk team will introduce special bullying-themed episodes of Family shows such as Wingin' It, Good Luck Charlie and Wizards of Waverly Place along with exclusive interviews with Family stars who have experienced bullying first hand. The evening will also feature reports that highlight resources to help viewers that may be affected by bullying and the broadcast premiere of the latest music video from pop sensation Tyler Medeiros who has performed a song specifically for this year's campaign. Also entitled, "What's Up, Stand UP!," the song was made available for streaming on Family.ca earlier today.

To view the complete release, please visit the Family Channel media room at http://press.astral.com/family.

SOURCE FAMILY CHANNEL

For further information:

For interview requests, photos or additional information please contact:
Jaime Werby at 416-956-8547 or jwerby@astral.com
Kate Dickson at 416-956-8584 or kdickson@astral.com

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