TORONTO, June 19, 2012 /CNW/ - eSSENTIAL Accessibility™ is pleased to
announce that the LCBO is joining the Disability Community Involvement
Initiative championed by March of Dimes Canada. In collaboration with
eSSENTIAL Accessibility™, LCBO will feature an interactive icon to
enhance online access for Ontarians with physical disabilities.
"As a retailer, it's important to ensure all our customers have full
access to our products and services," says LCBO President & CEO Bob
Peter. "Being part of this initiative allows us to better engage with
physically-challenged customers and enhance their shopping experience."
eSSENTIAL Accessibility is committed to bringing organizations together
with the common goal of empowering the disability community. With
eSSENTIAL Accessibility, LCBO is helping to connect visitors with
physical disabilities to the product information, knowledge base,
location and event information they need.
By clicking on the eSSENTIAL Accessibility™ icon located on www.lcbo.com, visitors can access the online tools they need to navigate the Web
more easily. These tools are available to the more than 500,000
Ontarians who have difficulty typing, moving a mouse or reading a web
page. eSSENTIAL Accessibility empowers users with dexterity limitations
that arise from a variety of conditions including stroke, paralysis,
arthritis, multiple sclerosis, cerebral palsy and Parkinson's disease.
It also helps individuals who have difficulty reading because of
literacy deficiencies, limited English proficiency, dyslexia, or mild
"Almost one in five Canadians are living with disability," said Simon
Dermer, Managing Director of eSSENTIAL Accessibility. "LCBO recognizes
the importance of serving this demographic properly. By taking part in
the Initiative, they are joining a growing number of forward-thinking
companies creating economic and social value by factoring people with
disabilities into their planning."
eSSENTIAL Accessibility helps Ontario organizations meet standards in
customer service, employment and communication as mandated by the
Accessibility for Ontarians with Disabilities Act (AODA). We all
benefit from greater accessibility given the contributions, involvement
and spending power of people with disabilities. For more information
and to see the eSSENTIAL Accessibility application in action, visit www.lcbo.com.
LCBO is an Ontario government enterprise and one of the world's largest
buyers and retailers of beverage alcohol. Through more than 620 retail
stores, catalogues and special order services, it makes some 20,000
products available annually to consumers and licensed establishments.
In fiscal 2011-12, LCBO sales topped $4.7 billion and it delivered a
$1.63 billion dividend to the Ontario government, not including taxes.
This revenue helps pay for health care, education and other important
services. LCBO has also won more than 200 awards in customer service, innovative
retailing, social responsibility, staff training, store design,
marketing and corporate communications.
About eSSENTIAL Accessibility
eSSENTIAL Accessibility is an assistive technology application that helps bridge the gap between
people with disabilities and the organizations and brands they know and
trust. It's a virtual wheelchair for websites that empowers users with
dexterity and visual limitations that arise from a variety of
conditions including stroke, paralysis, arthritis, multiple sclerosis,
cerebral palsy and Parkinson's disease, among others. Moreover, it
also helps those who have difficulty reading because of literacy
deficiencies, limited English proficiency, dyslexia, or mild visual
Organizations feature eSSENTIAL Accessibility as part of a Disability
Community Involvement Initiative championed by March of Dimes Canada.
The symbol displayed on websites acts as an interactive icon through
which assistive technology can be downloaded free of charge. eSSENTIAL
Accessibility does not ensure conformance with World Wide Web
Consortium Web Content Accessibility Guidelines (WCAG). For more
information, visit www.essentialaccessibility.com.
SOURCE eSSENTIAL Accessibility
For further information:
LCBO Media Relations Coordinator
416-864-6772, Cell: 416-587-3729