EQUITABLE GROUP SURPASSES $1 BILLION IN SINGLE FAMILY RESIDENTIAL MORTGAGE PRODUCTION IN 2010

Hosts Q4 Conference Call Thursday February 24 at 10 am ET

TSX Symbols: ETC and ETC.PR.A

TORONTO, Feb. 3 /CNW/ - Equitable Group Inc. will report its financial results for the three and 12 months ended December 31, 2010 after TSX market close on Wednesday, February 23, 2011.

During 2010, Equitable's production of conventional single family residential mortgages surpassed $1 billion - a milestone that reflects its growing presence in the Canadian marketplace and the ongoing execution of its strategic plan.

Q4 Conference Call
The Company will hold its fourth quarter conference call and webcast at 10:00 a.m. ET Thursday, February 24, featuring Andrew Moor, President and Chief Executive Officer and John Ayanoglou, Senior Vice-President and Chief Financial Officer.

To access the call live, please dial in five minutes prior to 416-644-3416. To access a listen-only version of the webcast, please log on to www.equitablegroupinc.com.

A replay of the call will be available until March 3, 2011 and it can be accessed by dialing 416-640-1917 and entering passcode 4409125 followed by the number sign. Alternatively, the call will be archived on the Company's website for three months.

About Equitable Group Inc.
Equitable Group Inc. is a niche mortgage lender. Our core business is first charge mortgage financing, which we offer through our wholly owned subsidiary, The Equitable Trust Company. Founded in 1970, Equitable Trust is a federally incorporated trust company. It serves single family, small and large commercial borrowers and their mortgage advisors. It also serves the investing public as a provider of Guaranteed Investment Certificates. Equitable is active in providing GICs across all Canadian provinces and territories. We actively originate mortgages in Ontario, Alberta and Manitoba. Equitable Group's shares are traded on the Toronto Stock Exchange under the symbols ETC and ETC.PR.A respectively. Visit the Company on line at www.equitablegroupinc.com or www.equitabletrust.com.


SOURCE Equitable Group Inc.

For further information:

John Ayanoglou
Senior Vice President and Chief Financial Officer
416-513-3535


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