Equitable Group Inc. Announcement

TSX Symbols: ETC and ETC.PR.A

TORONTO, Sept. 12, 2011 /CNW/ - Equitable Group Inc. ("Equitable" or the "Company") today announced that John Ayanoglou,  Senior Vice President, Finance and Chief Financial Officer will be leaving EGI effective immediately to pursue other interests.

The Company is confident in the depth of its finance team while it works to fill the position.

ABOUT EQUITABLE GROUP INC.
Equitable Group Inc. is a niche mortgage lender. Our core business is first charge mortgage financing, which we offer through our wholly owned subsidiary, The Equitable Trust Company. Founded in 1970, Equitable Trust is a federally incorporated trust company. It serves single family, small and large commercial borrowers and their mortgage advisors. It also serves the investing public as a provider of Guaranteed Investment Certificates. Equitable is active in providing GICs across all Canadian provinces and territories. We actively originate mortgages in Ontario, Alberta and Manitoba. Equitable Group's shares are traded on the Toronto Stock Exchange under the symbols ETC and ETC.PR.A. Visit the Company on line at www.equitablegroupinc.com or www.equitabletrust.com.

SOURCE Equitable Group Inc.

For further information:

Andrew Moor
President and Chief Executive Officer
416-515-3519


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