ENERGIZER CHALLENGES CANADIANS TO A POSITIVE MIND SHIFT

$100,000 donation to Evergreen and consumer pledge program for positive acts to launch new brand platform, now that's positivenergy™

To view the Social Media Release, click here: http://smr.newswire.ca/en/energizer-holdings/energizer-challenges-canadians-to-a-positive-mind-shift

TORONTO, May 19 /CNW/ - In its commitment to strengthening communities, Energizer Canada Inc. announces a $100,000 donation to Evergreen and a national campaign to support Evergreen in its efforts to drive energy conservation and create and sustain green spaces across Canada. Energizer is challenging Canadians to pay forward their own positive energy by taking the now that's positivenergy pledge to drive additional donations from Energizer to Evergreen.

"Energizer's support of Evergreen's community efforts to strengthen and green their neighborhoods is inspiring," says Geoff Cape, executive director of Evergreen. "The cumulative effect will have a huge positive impact on the environment and contributes to a cooperative spirit within our society. I encourage everyone to get involved."

Under the banner now that's positivenergy, Energizer is launching a pledge campaign for Canadians to "Do Something Little. Help Something Big." The program is a rally for positive acts that will help foster a better environment and community for everyone, from turning off lights to donating books to the local library to cleaning up litter on the way home. Energizer will communicate the program to consumers in-store and direct them online to www.nowthatspositivenergy.ca where they can make pledges and activate additional donations of $1.00 per positive act from Energizer to Evergreen.

"We believe that everyone has the power to make a positive impact on the world around them, and that we're exponentially more effective when we work together as a team," says Kent Hatton, Brand Group Director, Energizer Canada Inc. "Energizer does it through the products we make and the programs we support, where performance and responsibility are paramount. With our new brand platform, now that's positivenergy, and our donation to Evergreen, we hope to inspire Canadians to unite with a fresh attitude and a mutual commitment to make small changes that will benefit the entire community."

Examples of "Do Something Little. Help Something Big."

Take shorter showers. A 10-minute shower can use more than 50 gallons of water. (Source: Aspen Energy Conservation)
Plant a tree. Studies show that hospital patients with a window view of trees recovered significantly faster and with fewer complications than comparable patients without access to such views. What's more, one large tree can provide a day's oxygen for up to four people. (Source: Tree Canada)
Recycle. Recycling one-aluminum can saves enough energy to power a computer for 3 hours or watch TV for one hour. (Source: Bright Hub) Support your local food bank. The number of people in Canada assisted by a food bank in March 2010 was 867,948, the highest level on record.   (Source: Food Banks Canada)
Turn off the lights. Turning off the lights in one classroom for one hour keeps more than two pounds of pollutants out of the environment. (Source: Bright Hub)

Energizer's support of Evergreen is the latest move in its history of giving back to Canadian communities, including support of Girl Guides of Canada, Scientists in School, ABC Life Literacy Canada, as well as numerous grass roots organizations.

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/NOTE TO EDITORS: Media Assets accompanying this story are available as follows:

Photo:  http://smr.newswire.ca/media/articles/1297/takeaway-h.png

Video: http://www.newswire.ca/en/releases/mmnr/smr/Video_2_XtrimmedX.flv

SOURCE Energizer Holdings, Inc.

For further information:

Suzanne McMeans

The iPR Group
416.850.2524
M: 416.670.1991
suzanne@theiprgroup.ca 

Anne Morello

The iPR Group
416.850.2524
M: 647.224.2806
anne@theiprgroup.ca

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