MONTREAL, May 14, 2013 /CNW Telbec/ - Insurance Bureau of Canada (IBC)
and Groupement des assureurs automobiles (GAA) today launched "En voiture, j'assure!", a far-reaching campaign to raise awareness among young drivers,
based on the results of a SOM survey.
Over 100,000 new drivers take to Quebec's roads every year.
The communications campaign covers four separate topics: insurance
premium, deductible, loss and false declarations. "There are almost
100,000 new drivers every year. Since the majority are young drivers,
we used humour to explain these various notions to them, to make them
aware of the consequences of making poor choices or not looking enough
into car insurance", noted Johanne Lamanque, IBC's Vice-President for
Quebec and General Manager of GAA.
"Gagne ta prime d'assurance auto!" contest on Facebook
The content and awareness messages will be featured on Facebook and on
the infoinsurance.ca website. A contest, entitled Gagne ta prime d'assurance (https://www.facebook.com/Infoassurance), is being organized to attract young drivers, and five auto insurance
premiums worth $1,000 will be awarded. To apply, young drivers are
asked to produce a video clip featuring an insurance mishap.
To promote the campaign and encourage young drivers to participate, IBC
and GAA recruited Stéphane Bellavance, an actor and well-known TV host,
as well as Thomas Gauthier, a young vlogger. Both accepted to produce
various videos on the subject and to endorse the campaign on their Web
Partnership with the Driving Schools Association of Quebec (DSAQ)
Material was also created for driving schools. "DSAQ members are very
pleased to partner with IBC and GAA in this campaign. We will put up
posters in classrooms and distribute cards (postcard size) to all our
students showing four young people who find themselves in a jam because
they made the wrong decision about insurance," announced Marc Thompson,
According to SOM, 66% of young people use a car rather than public
In order to prepare their campaign well, IBC and GAA mandated SOM to
carry out a survey among young Quebec net users, aged 16 to 24, as well
as Quebec net users who are the parents of a young driver in that age
group. With over 750 respondents, the factors evaluated included the
level of knowledge of auto insurance, driver behaviour, attitude to
certain risky behaviour, as well as the role of parents with young
Among the data collected on vehicle use, the survey revealed that 66% of
young people use the car rather than public transit, either because
they need to (i.e., lack of public transit or network not very
extensive) or because they feel it is more efficient. Young people use
the car mainly to go to work (39%), to school (25%) or to go out with
Most often it's the parents who purchase insurance coverage.
When it comes to auto insurance, we learned that there is a fairly high
rate of coverage on the vehicle driven by the young driver, which is
normal as car insurance is mandatory in Quebec.
The answers from parents and their kids vary significantly when asked if
their policy covers liability, collision or fire, theft and vandalism.
The younger generation is not as familiar as their parents about what
coverage is included in their auto policy; this can be explained
essentially by the fact that, in more than 85% of cases, coverage is
purchased by the parents.
Most young people believe they'll never have an accident.
The survey revealed that nearly two in every three (63%) young drivers
underestimate the risk of having an accident. In fact, on a scale of
one to 10, these young people put the risk of having an accident at 3.
When it comes to driver behaviour, most parents (82%) set different
rules for their kids about using the vehicle they drive: alcohol
consumption (36%), speed limit (22%), curfew (14%), safe driving (13%),
destination of the young person (12%) and no cell phone use behind the
Insurance Bureau of Canada, which groups the majority Canada's P&C
insurers, offers various services to consumers in order to inform and
assist them when purchasing car or home insurance, or making a claim.
Groupement des assureurs automobiles groups all automobile insurers in
Quebec and carries out the various mandates aimed at guaranteeing
access to automobile insurance and streamlining claims settlement. For
more information, go to www.gaa.qc.ca or www.infoinsurance.ca.
SOURCE: INSURANCE BUREAU OF CANADA
For further information:
Public Affairs Consultant