TORONTO, June 6, 2012 /CNW/ - Going up! Canadian agency elevator
communications inc. wins the PR business for Canada's largest and
oldest independent brewery - Moosehead and The Premium Beer Company -
with plans to help it rise to the top of its category. After a
3-month process meeting several agencies and short-listing down to two,
the business was awarded to elevator communications.
"We made the decision to go with elevator communications because their
PR approach to our business challenges was insightful and on-strategy,
and it was apparent that there were great synergies already forming,"
says Matt Johnston, VP Marketing for Moosehead and General Manager of
the Premium Beer Company. "elevator's passion for big ideas gives us
the confidence that they are the right partner to help attract new
customers across Canada and the United States."
In selecting elevator communications as its first PR agency-of-record,
Moosehead and The Premium Beer Company join other established brands at
elevator communications, including Kenwood, De'Longhi, Sabra Canada,
Matt & Steve's The Extreme Bean, Urban Barn, Weleda, Hand & Stone,
Tissot and Wolverine World Wide.
"We are absolutely thrilled to be the PR agency-of-record for Moosehead
and The Premium Beer Company, which includes other favourites in the
portfolio such as Sam Adams and Magners Cider," says Melanie Rego,
President, elevator communications. "A treasured, Canadian historic
brand in the hands of a young, savvy team of Moosehead marketing execs
is a dream come true - they understand the changing nature of
communications and they're willing to continue to evolve as marketers -
cheers to a long lasting relationship and To All Things Made Well (the
recently launched campaign)."
elevator communications inc. is headquartered in Toronto, Canada. As a
public relations agency specializing in conceptualizing and
implementing award-winning, PR and digital campaigns across North
America, the company consists of a solid senior management team and
savvy group of key influencers. elevator communications welcomes the
addition of recently hired General Manager, Leslie Taschner, who brings
her North American best practices to the team.
SOURCE Elevator Communications Inc.
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