TORONTO, May 12 /CNW/ - The 2011 Canadian federal election is now in the
books, and it looks like Canadians think that the outcome will be very
good for their economic prospects. The TNS Consumer Confidence Index is
up slightly, from 99.3 to 99.7. However, the real story is a sharp 3 point rise in the Expectations Index, from 105.0 to
108.3. This rise follows the sharp drops in both March and April, which
were brought on by the Middle East crisis (Tunisia, Egypt, Libya) and
sharply rising gas prices. The Expectations Index measures how Canadians believe their economic situation will be in six
"Last month, Canadians were in a holding pattern, awaiting the results of
the federal election. Now that the election is over, Canadians have
given it a thumbs up in terms of what it means for the economy." said Norman Baillie-David, Vice President of TNS Canada and Director of
the Marketing and Social Research firm's monthly tracking study. "Canadians have signified their approval of the results in terms of
their economic prospects, at least in the next six months."
The Present Situation Index, which measures how people feel about the economy right now, was also
up slightly, from 98.0 to 98.5. "This slight increase shows that a few people feel a little better about
the economy today, but their real hope is that the economy will improve
six months down the road" reiterated Mr. Baillie-David.
The Buy Index, which measures the extent to which Canadians feel that now is a good
time to purchase a "big ticket item", such as a car or major household
appliances, is bucking the trend of this month's positive results.
This Index shows a drop from 95.2 to 92.7, which essentially means it
has returned to its level of two months ago, following a "blip", last
Consumer Confidence Index tracks Canadians' attitudes about the economy each month and is part of
a global study conducted by TNS in 18 countries. Three indices are
produced each month to show how confidence in the economy is changing: Present Situation Index; an Expectations Index; and a Buy Index. The Canadian fieldwork is conducted using the firm's national
bi-weekly telephone omnibus service, TNS Express Telephone. A total of
1,015 nationally representative Canadian adults were interviewed
between May 2 and 6, 2011. For a survey sample of this size, the
margin of sampling error is plus or minus 3.1 percentage points, 19
times out of 20.
TNS Canada (www.tnscanada.ca) is one of Canada's most prestigious full-service marketing, opinion
and social research organizations.
TNS Canada (formerly known as TNS Canadian Facts) is the Canadian arm of TNS. TNS is the global leader in custom market research delivering
actionable insights and research-based business advice to clients
around the globe so they can make more effective business decisions.
TNS offers comprehensive industry knowledge within the Consumer,
Technology, Finance, Automotive and Political & Social sectors,
supported by a unique product offering that stretches across the entire
range of marketing and business issues, specializing in product
development & innovation, brand & communication, stakeholder
management, retail & shopper, and qualitative research. Delivering
best-in-class service across more than 80 countries, TNS is dedicated
to discovering growth opportunities for its clients in an ever-changing
world. Through its pioneering and innovative culture, TNS understands
the latest marketing challenges and research techniques, being the
first to discover and solve new marketing issues for clients.
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SOURCE TNS Canadian Facts
For further information:
Vice President and Director of Public Opinion Research
Tel: (613) 230-4408 x101