Easter Seals Canada Applauds its Top Corporate Partner Safeway as the Grocery Retailer Receives AFP's Outstanding Philanthropic Corporation Award

TORONTO, April 6 /CNW/ - This week, Safeway was awarded the Association of Fundraising Professionals' (AFP) 2011 Freeman Philanthropic Services Award for Outstanding Corporation.

Since 2008, the grocery retailer and thousands of its employees nationwide have raised more than $3.2 million to help Easter Seals provide camp experiences for Canadian children with disabilities. Additionally, Safeway has contributed to special Easter Seals projects such as specialized playgrounds for our camps in western Canada, and has raised millions more for other causes including cancer research, education, and food banks.

During its 48th International Conference on Fundraising in Chicago this week, the AFP presented Larree Renda, Executive Vice President of Safeway and Chair of the Safeway Foundation with the award at the organization's Awards for Philanthropy Banquet.

"Canada Safeway supports causes that reflect our diverse workforce and societal issues that are important to our customers and employees," said Chuck Mulvenna, President and Chief Operating Officer for Canada Safeway. "We're very pleased to partner with Easter Seals as we make a difference in the lives of youth living with disabilities."

The Outstanding Philanthropic Corporation Award honours a corporation that demonstrates exceptional commitment to important causes through financial support and encouragement, as well as the company's ability to motivate others to take on leadership roles in their communities.

"Safeway's annual fundraising campaign for Easter Seals which surpassed $1.3 million in 2010 is nothing less than remarkable," said Max Beck, CEO of Easter Seals Canada. "This incredible support allows Easter Seals to create independence building experiences and life changing solutions so that people with disabilities can live, learn, work and play in their own communities."

How Safeway Supports Easter Seals

One of the largest, most successful in-store events Safeway hosts is its annual Helping All Youth Reach Their Full Potential campaign. All 214 Safeway stores across western Canada raise funds and awareness to support Easter Seals services in local communities. This year's campaign throughout the month of April gives customers the opportunity to shop where it counts the most -- knowing their dollars will change the lives of families living with disabilities.

Funds raised during the campaign are earmarked for Easter Seals camps and camp programs to allow for the expanded use of these facilities by children and their families living with a disability.

About the Association of Fundraising Professionals (AFP)

The Association of Fundraising Professionals (AFP) represents 30,000 members in 213 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs.  The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession.  For more information, visit www.afpnet.org.

About Easter Seals

Easter Seals is dedicated to fully enhancing the quality of life and self-esteem of Canadians with disabilities. As Canada's largest local provider of programs, services, issues-leadership and development for the disability community, Easter Seals is dedicated to helping more than 100,000 Canadians with disabilities participate fully in society.

Easter Seals provincial organizations offer transformative programs and services at the local level, the best known of which are Easter Seals camp programs. For more information, visit www.easterseals.ca.

About Safeway

Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,694 stores in the United States and western Canada and had annual sales of $41.1 billion in 2010. The company's common stock is traded on the New York Stock Exchange under the symbol SWY. In 2010 Canada Safeway made over $24 million in donations to community organizations.

SOURCE Easter Seals Canada

For further information:

Media Contact

Greg Sarney
National Director, Development
Easter Seals Canada
416-932-8382 x226
gsarney@easterseals.ca

Safeway Contact

Betty Kellsey
Public Affairs Manager
Canada Safeway Limited
403-730-3513
Betty.kellsey@safeway.com

Profil de l'entreprise

Easter Seals Canada

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