DRAGONS' DEN Board Game launches in time for holiday season

Canada's top-rated entertainment program, DRAGONS' DEN, airs Wednesdays at 8 p.m. (8:30 p.m. NT) on CBC Television

TORONTO, Nov. 25, 2011 /CNW/ - Have you ever thought you had a flair for investing?  Can you sense when a new invention will be a success or a disaster?  What are your business talents - Negotiating? Marketing? Selling?  Now you can put your abilities to the test with the new DRAGONS' DEN Board Game, the official game of the top-rated entertainment program on Canadian television, DRAGONS' DEN, which airs Wednesdays at 8 p.m. (8:30 p.m. NT) on CBC Television.

Here's your chance to be a "Dragon" and evaluate investment pitches based on over 300 actual inventions from Victorian times to present day. Each game, you are dealt three Dragon Cards which give you strategic abilities. Will you be a marketing guru or a financial genius? You've got half a million dollars to invest and six inventions to assess in each game.

The DRAGONS' DEN Board Game takes many of the elements from the show that has captured the attention of millions of Canadians over the past six seasons on CBC Television.

This family game, for up to six people to play, adults and kids age 8 and up, will give you lots to think about and even more to talk about as you hear about concepts for products and services; decide which ones have potential and how much you are prepared to invest. It's never straightforward because other players can force a bidding war, sabotage an investment and even steal money from the bank or another player! At the end of the investment round, turn over the Invention Card to hear the verdict and the story. Was the idea a goldmine that made the inventor great wealth, a moderate success or a flop that was a disaster when launched or just a pipe dream?  If you backed a winner and outsmarted the other 'Dragons', you could double your money.  Complete the round of six inventions and the player who made the most return on their investments wins the game.

The DRAGONS' DEN Board Game, priced under $30, is hitting retail shelves just in time for this holiday season and will make an ideal gift for any of the millions of fans of the show in Canada.  It will be available nationally at Toys R Us stores and online at www.cbcshop.ca as well as at a number of specialty toys and games retailers.  For a complete list of retail locations, go to the licensee/distributor's website www.kroegerinc.com.

DRAGONS' DEN is the top-rated Canadian entertainment program on television, with over one and a half million Canadians tuning in each week. Every week, DRAGONS' DEN gives budding entrepreneurs the opportunity to pitch their ideas to a panel of wealthy businesspeople, otherwise known as the Dragons, on national television. The prize is real investment from one of the following five Dragons':  Internet Mogul, Bruce Croxon; Marketing Maven, Arlene Dickinson; Technology Titan, Robert Herjavec Investment Guru, Kevin O'Leary; and Franchise Baron, Jim Treliving. A special holiday episode of DRAGONS' DEN will air on Wednesday, December 14 at 8 p.m. (8:30 p.m. MT) - holiday wrapping meets its match, a new seasonal light dazzles the Dragons and it is Hockey Night in the Den with an original sporty belt.

In addition to its success on air, DRAGONS' DEN is also a hit online, boasting an active and engaged online community. Full episodes and exclusive behind-the-scenes content can be viewed at cbc.ca/dragonsden. DRAGONS' DEN is filmed at the Canadian Broadcasting Centre in Toronto, ON and airs Wednesdays at 8 p.m. (8:30 NT) on CBC Television.

Dragons' Den is…
On the web:
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About CBC/Radio-Canada
CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. The Corporation is a leader in reaching Canadians on new platforms and delivers a comprehensive range of radio, television, Internet, and satellite-based services. Deeply rooted in the regions, CBC/Radio-Canada is the only domestic broadcaster to offer diverse regional and cultural perspectives in English, French and eight Aboriginal languages, plus seven languages for international audiences. In 2011, CBC/Radio-Canada is celebrating 75 years of serving Canadians and being at the centre of the democratic, social and cultural life of Canada.

SOURCE Dragons' Den

For further information:

Marilyn Marcoux, Kroeger Inc.

Erin Richards, Veritas Communications
(416) 955-4592

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